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Wireless Developer Network Store in association with Amazon.com
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Blur: The Speed of Change In The Connected Economy
Little Brown and Company
by Christopher Meyer, Stan Davis
Blur: The Speed of Change in the Connected Economy, by Stan Davis and Christopher Meyer, is a shrewd appraisal of the new corporate reality. The authors, who both direct research at the Ernst and Young Center for Business Innovation, maintain that "connectivity, speed, and the growth of intangible value" have catapulted business into a period of unprecedented transition that demands immediate and creative attention. Citing disparate examples including Amazon.com, singer David Bowie, and the Beanie Baby toy phenomenon, they show how a willingness to step away from conventional thinking is crucial for continued success. |
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Code and Other Laws of Cyberspace
Basic Books
by Lawrence Lessig
Everyone knows that cyberspace is a wild frontier that can't be regulated, right? Everyone is wrong, and that's why we should all read Harvard Law prof (and famous Microsoft trial expert) Lawrence Lessig's eye-opening, jaw-dropping book Code, the best guide yet to the future that's heading our way like a frictionless freight train. For such an analytical book, it's also anecdote-studded and utterly fun to read. |
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Code: The Hidden Language of Computer Hardware and Software
Microsoft Press
by Charles Petzold
Charles Petzold's latest book, Code: The Hidden Language of Computer Hardware and Software, crosses over into general-interest nonfiction from his usual programming genre. It's a carefully written, carefully researched gem that will appeal to anyone who wants to understand computer technology at its essence. Readers learn about number systems (decimal, octal, binary, and all that) through Petzold's patient (and frequently entertaining) prose and then discover the logical systems that are used to process them. There's loads of historical information too. From Louis Braille's development of his eponymous raised-dot code to Intel Corporation's release of its early microprocessors, Petzold presents stories of people trying to communicate with (and by means of) mechanical and electrical devices. It's a fascinating progression of technologies, and Petzold presents a clear statement of how they fit together. |
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Cryptonomicon
Avon Books
by Neal Stephenson
Neal Stephenson enjoys cult status among science fiction fans and techie types thanks to Snow Crash, which so completely redefined conventional notions of the high-tech future that it became a self-fulfilling prophecy. But if his cyberpunk classic was big, Cryptonomicon is huge... gargantuan... massive, not just in size (a hefty 918 pages including appendices) but in scope and appeal. It's the hip, readable heir to Gravity's Rainbow and the Illuminatus trilogy. |
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Death March: The Complete Software Developer's Guide To Surviving 'Mission Impossible' Projects
Prentice Hall Computer Books
by Edward Yourdon
In the course of a career, practically every software developer will encounter several projects with outrageous staffing, schedule, budget or feature constraints--projects that seem "doomed to fail." Now, bestselling author Edward Yourdon brings his unique technology and management insight into these "death march" projects, showing how to maximize one's chances of success. This book is essential reading for all software developers, software engineers, and managers. |
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Faster: The Acceleration of Just About Everything
Pantheon Books
by James Gleick
Never in the history of the human race have so many had so much to do in so little time. That, anyway, is the impression most of us have of civilized life at the end of the millennium, and Faster: The Acceleration of Just About Everything only sharpens it. Elegantly composed and insightfully researched, Faster delivers a brisk volley of observations on how microchips, media, and economics, among other things, have accelerated the pace of everyday experience over the course of the manic 20th century.
Author of the pop-science triumph, Chaos, James Gleick brings his formidable writing skills to bear here, creating an almost poetic flow of ideas from what in other hands might have been just a mass of interesting facts and anecdotes. Whether tracing the modern history of chronometry (from Louis-Francois Cartier's invention of the wristwatch to the staggeringly precise atomic clocks of today's standards bureaus) or revealing the ways the camera has sped up our subjective sense of pace (from the freeze frames of Eadweard Muybridge's early photographic experiments to the jump cuts of MTV's latest videos), Gleick manages to weave in slyly perceptive or occasionally profound points about our increasingly hopped-up relationship to time. The result is the kind of thing only an accelerated culture like ours could have come up with: an instant classic. |
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The New, New Thing: A Silicon Valley Story
W. W. Norton and Company
by Michael Lewis
Michael Lewis was supposed to be writing about how Jim Clark, the founder of Silicon Graphics and Netscape, was going to turn health care on its ear by launching Healtheon, which would bring the vast majority of the industry's transactions online. So why was he spending so much time on a computerized yacht, each feature installed because, as one technician put it, "someone saw it on Star Trek and wanted one just like it?"
Much of The New New Thing, to be fair, is devoted to the Healtheon story. It's just that Jim Clark doesn't do startups the way most people do. "He had ceased to be a businessman," as Lewis puts it, "and become a conceptual artist." After coming up with the basic idea for Healtheon, securing the initial seed money, and hiring the people to make it happen, Clark concentrated on the building of Hyperion, a sailboat with a 197-foot mast, whose functions are controlled by 25 SGI workstations (a boat that, if he wanted to, Clark could log onto and steer--from anywhere in the world). Keeping up with Clark proves a monumental challenge--"you didn't interact with him," Lewis notes, "so much as hitch a ride on the back of his life"--but one that the author rises to meet with the same frenetic energy and humor of his previous books, Liar's Poker and Trail Fever.
Like those two books, The New New Thing shows how the pursuit of power at its highest levels can lead to the very edges of the surreal, as when Clark tries to fill out an investment profile for a Swiss bank, where he intends to deposit less than .05 percent of his financial assets. When asked to assess his attitude toward financial risk, Clark searches in vain for the category of "people who sought to turn ten million dollars into one billion in a few months" and finally tells the banker, "I think this is for a different ... person." There have been a lot of profiles of Silicon Valley companies and the way they've revamped the economy in the 1990s--The New New Thing is one of the first books fully to depict the sort of man that has made such companies possible. |
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Unleashing The Killer App: Digital Strategies For Market Dominance
Harvard Business School Press
by Larry Downes, Chunka Mui, Nicholas Negrponte
You don't have to look far to see that technology is driving today's economy. Turn on CNBC, open The Economist, scan the Wall Street Journal--you'll find that technology is the prime force creating growth in almost every industry. In Unleashing the Killer App, authors Larry Downes and Chunka Mui look at the dynamics of technological change and its potential to create "killer apps." The authors describe a killer app as a product or service that "wind up displacing unrelated older offerings, destroying and re-creating industries far from their immediate use, and throwing into disarray the complex relationships between business partners, competitors, customers, and regulators of markets." Examples of killer apps throughout history include the Welsh longbow, the pulley, the compass, moveable type, and the Apple Macintosh. And today, with our increasingly networked economy (for example, the World Wide Web), killer apps are appearing all around us.
Downes and Mui argue that the dominant trend behind the proliferation of killer apps is a combination of Moore's Law, which states that the processing power of the CPU doubles every 18 months, and Metcalfe's Law, which observes that the value of a network increases dramatically with each node that's added to it. These two laws are fundamentally changing how businesses interact with each other and with their customers. To exploit these changes, the authors outline 12 points for designing a digital strategy to help you identify and create killer apps in your own organization. The book includes dozens of examples of how killer apps were discovered and implemented.
Unleashing the Killer App provides an excellent framework for rethinking the nature of business in today's wired economy. No matter the size of your company or what it does--health care, publishing, or fast food--there's probably a killer app lurking somewhere. This book will help you find it. Highly recommended. |
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