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| Desired Position: |
CMO/Strategic Mobile Market Development |
Job Code: |
WDN-2-16204 |
| Reply to Email: |
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Website: |
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| Preferred Location: |
San Diego / telecommute w/i CA |
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| Posted on: |
2007-06-26 |
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| Qualifications: |
LISA C. CLARK
P.O. Box 3681, Rancho Santa Fe, California 92067 U.S.A.
T: 858 342 0376 (c)
F: 858 923 2123
E: Lisa_C_Clark@yahoo.com
CAREER HIGHLIGHTS AND VALUE
Dynamic, self-starting and entrepreneurial international consumer/technology strategic marketing executive MBA directing Fortune 500 and start-up business/market development, with twenty years’ experience creating brands, designing channels, developing new markets and positioning products:
- Architected/launched new global education/research retail distribution channel to grow revenue of a Fortune 100 technology workstation manufacturer by 25% per institution.
- Created entrepreneurial ventures including e-business offering science, technology, engineering and math (STEM) designs on clothing/accessories, and retail themes presenting international imports and gourmet foods; secured seed stage investor funding.
- Directed go-to-market strategies for global mobile advertising search engine application, and packaged goods in targeted geographies.
SCIENCE AND TECHNOLOGY-RELATED ACCOMPLISHMENTS
Textiles for Thinkers, LLC
“Knowledge as Your Style”
President/CEO
Rancho Santa Fe, CA, 2006-2007
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Start-up surface design e-business offering Thinker Clothing™, Thinker Linens™, accessories, hospitality products in innovative STEM patterning.
- Created 140 concepts to open new market; protected corporate IP with branded domain names, logos and taglines with Fish & Richardson, P.C.
- Invited to present to San Diego Tech Coast Angels for $1M in funding.
- Designed website; negotiated fulfillment with Fulfillment Plus and digital printing by DuPont.
Impulse Mobile, Inc.
Chief Marketing Officer
San Diego, CA, 2006
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Management team member for wireless start-up productizing matching search engine application offering two-way communication time/locale-critical content and advertising through mobile devices.
- Defined strategy; presented to early-stage accredited investors; secured seed-stage funding.
- Secured product development relationships with Sleepycat and Intel/Sarvega.
- Initiated partner negotiations with Symbian, branded MVNOs and the FCC.
Access Graphics, Inc.
Product Line Manager, Sun Microsystems
Boulder, CO, 1993
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- Grew revenue for master VAR from new and sell-off workstation inventory configurations.
- Negotiated new reseller agreement with Sun Canada.
Sun Microsystems, Inc.
Architect, Campus Dealer Channel, Education and Research Marketing
Mountain View, CA 1989-1993
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Championed/rolled out all aspects of global retail channel offering SPARCstations through top STEM university/research lab bookstores, reporting to CEO and CTO.
- Positioned Sun against Apple and NeXt to achieve 25+% incremental revenue per institution.
- Targeted top 50 U.S. engineering institutions/national labs with kick-off events at top 10 schools.
Awards and Recognitions
- Presented to Nihon Sun Board of Directors; first woman from corporate invited to Japan for three-month rotation.
- Nominated to corporate director track and to “Women in Leadership” internal organization; named “Eastern Area Team Player” for U.S. channel launch.
RETAIL/ENTREPRENEURIAL VENTURES
Treasurers of the Bazaars
“The United Nations of Shopping”
Founder/CEO
Rancho Santa Fe, CA, 2003-2004
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Start-up culturally-authentic international imports retail souk offering indigenous global products.
- Wrote business plan and presented to a Chairmen’s Roundtable member for angel funding.
- Secured advisory board: Theme park store designer, Hollywood “A list” video production designer for interior build-out and former United Nations officer.
- Designed floor plan for 7000 s.f. flagship La Jolla, CA store.
Global Gourmet,Inc.
Founder/V.P. of Marketing
Boulder area, CO, 1995-1997
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Start-up international gourmet grocery for Tier 2 U.S. cities.
- Conceived/wrote business plan; presented to Texas VC for $2.5M in funding.
- Secured national grocery advisory board and initial accredited investor, former Von’s CFO.
- Designed build-out of 3500 s.f. flagship Denver/Cherry Creek store.
STRATEGIC/CONSUMER MARKETING CONSULTING — Late 1980s
Robert R. Nathan Associates
Associate Consultant
Washington, D.C.
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- Created new market entry strategies for McCormick in Germany, Clorox in Chile, Wrigley’s in India.
Gannett
Consultant
Arlington, Virginia
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- Recommended market entry points in European satellite television study.
- Launched “USA Today Broadcast,” computer-delivered script service, to AM/PM drive stations.
DESIGN—1995-2007
Principal, Lisa Clark Interiors (residential); California REALTOR®, “WOW!” Factor Realty (for Keller Williams); principal, Elegant Home Staging, LLC (renovations).
EDUCATION
George Washington University
MBA, Consumer and International Marketing
- President, MBA Association
- Founding Publisher, “MBA Manager” newsletter
Georgetown University
BA, Political Science and Economics
PROFESSIONAL AFFILIATIONS
Member: WITI, San Diego CONNECT.
SKILLS
Microsoft Office Suite, Adobe Creative Suite, wireless laptop computing, basic CAD.
KEYWORDS
Analysis, branding, business plans, channel architect, CMO, competitive positioning, consulting, consumer, content, design, e-business, education, entrepreneur, funding, global, gourmet, international, investors, management, market development, MBA, mobile, point-of-sale, product development, research, reseller, retail, segmentation, search engine, STEM, strategy, surface design, technology, VAR, web, wireless, workstation. |
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