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| Desired Position: |
Director/VP/Sr. Consultant |
Job Code: |
WDN-2-6443 |
| Reply to Email: |
martinsemail2002@yahoo.com |
Website: |
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| Preferred Location: |
OPEN |
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| Posted on: |
2003-04-23 |
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| Qualifications: |
SENIOR STRATEGIC MANAGER
SPECIALIZING IN LARGE-SCALE E-BUSINESS PROJECTS
I combine expertise in cognitive processes (human thinking and consumer behavior), marketing, management expertise and deep knowledge in technology to create and deliver user-friendly and highly profitable e-businesses. Understanding how people think, I know how to design products that will be easy to use and will be comfortable and user-friendly. With this same knowledge, I also know to influence a team directly and indirectly to achieve the final product, working across multiple functions/cultures and overcoming organizational barriers. The success of e-businesses like Orbitz along key performance metrics (over $2B in revenues since launch) and PCS Vision (over 250,000 handsets sold in 4th quarter) proves that this model and the strategic approach to managing people, processes, and technology works.
· Strategic and tactical leadership of product launch and marketing campaigns based on Data-based Analytics and Business Intelligence that targets critical performance factors
· Broad and hands-on expertise in both Unix and Windows server side and web services for ecommerce and general and custom business applications (Java, .NET); wired and wireless integration of applications in various vertical markets: healthcare, telco, entertainment, financial, retail, service; expertise in software architecture/design methodology/development: Rational, Object Oriented, Feature Driven Development, Agile
· Design of go-to-market strategies that integrate and bring together multiple vendors/departments/divisions, optimize and monetize benefits vs. costs while maintaining aggressive schedules
· Development of organizations and strategy from ground up to accomplish very rapid ramp-up: people, processes and technology: Orbitz built in one-fourth time/cost of its competitors; PCS Vision first to have full functionality, at least six months to a year ahead of its competition; Recommender.com built to operational capacity in three months; Detroit Virtual University built in one half time originally proposed
· Highly-organized team player, conceptual and strategic thinker, and change agent, who clearly sees the “big picture” in all aspects of projects, from concept through implementation and from products to people
· Deep experience in business development, value proposition presentation, and market acquisition within a Fortune 500 context and across organizations and up/down corporate reporting structures
CORE COMPETENCIES / TECHNOLOGY SUMMARY
s E-Business and marketing strategy s Usability Analysis s CRM, Analytics/data mining, BI
s Brand Management s Ecommerce s Wireless, Mcommerce
s Process development s Use Case/Scenario Development s ERP, SCM, SFA, Custom
s Data-Based Analysis s J2EE, .NET s XML, XHTML Basic, WAP
CAREER PROGRESSION
SPRINT PCS (SPRINTPCS.COM) – Overland Park, Kansas October 2001 to November 2002
A national all digital wireless carrier, the first to launch a 3rd Generation (ip-based) wireless network nationwide
Senior Manager – Application Strategy Lead – 3G Vision Applications (www.pcsvision.com)
Management and overall oversight of the design and market strategy of Sprint 3G (Vision) applications (new cellular technology enhancement) including Content Catalog, Vault, Wireless Web, Browsable and J2ME Games, Ringers, Screensavers, Business Connection (office productivity) and new development and ongoing production support for all of SprintPCS.com, a high-volume, high-availability website
Key Accomplishments:
· Managed first Nationwide launch of 3G services in the US; exceeded everyone’s expectations by selling over 250,000 handsets
· Led technology and business strategy: savings and increased profitability across multiple channels via judicious use of analytics: (saved $1M and tripled conversion rates);
· Designed system for customer access, product roadmap, and customization of customers 3G vault (e-commerce over both wired and wireless)
· Provided design strategy to third party wireless content providers (vendors) including CNN, Bloomberg, The Weather Channel, ESPN, E-Online (xHTML Basic, WAP 1.X, J2ME) and browser vendors
· Designed overall interactive strategy for Push, NV and Fox NFL virtual coach TV series presence on wired and wireless
NOVO –(NOW KNOWN AS SEMAPHORE PARTNERS) Chicago/San Francisco/New York August 2000 to August 2001
A full service, midsize professional services consulting company, specializing in travel, retail, automotive product ecommerce and emarketing
Senior Product Manager/Principal Strategy Lead – Orbitz.com
Management and overall oversight of all operations and client relations of Orbitz.com (joint project of American, United, Northwest, Continental, and Delta) for NOVO, which includes product development strategy (high volume travel ecommerce portal: airline, hotels, cars, cruises, vacations packages), Usability, e-Marketing, CRM (analytics), and production support; (Java, JSP, BEA, javascript, Oracle, Sun, Linux)
Key Accomplishments:
· Led the largest launch on the internet to date, over $2B in revenues and 75% size of nearest competitor in 5 months.
· Led design of user experience design and e-business strategy focused on personalization and global CRM integration across media and customer input channels: web, IVR, wireless, call center
· Led technical/marketing teams in making product roadmap for launch strategy integrating eight other vendors
· Managed group of eight project/product managers, ten functional leads and 70 full time professional staff in NY, Chicago, and San Francisco with multiple releases in development and release simultaneously, provided production support on a rolling basis
· Led $12M+ in new business development and current business expansion in Western (includes Chicago) and Eastern Regions ($22M total=new+ongoing)
· Led development of Rational Unified Process customization for NOVO (usability-oriented use-case driven)
Previous Experience
Strategic lead/Product Manager of over 20 successful full lifecycle software (Data Warehousing, Telco, ERP, SCM, SFA, CRM, Call Center, Security, Healthcare,custom) and hardware (Telco, High-tech, CPG, Healthcare) e-Businesses that benefited from looking at the product from an analytical user-centered perspective
· Blue chip consulting experience with Fortune 500 companies like Sears, HP, Xerox, Rockwell in Silicon Valley and Nationally (9 yrs)
· Non-for-profit Healthcare experience with Johns Hopkins and Federal agencies (5 yrs)
EDUCATIONAL ACHIEVEMENTS
Northwestern University Evanston, IL
· BS (Summa Cum Laude and Departmental honors) Engineering, 1984,
· MS (Cabell Fellow), Engineering, 1986
· Ph.D. (NSF Fellow), Engineering, Computer Science and Cognitive Science (Human computer interaction, human factors), 1991 |
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