Bell Mobility and NHL.com bring real-time hockey action to wireless customers

Get ready for the Stanley Cup Playoffs with access to NHL Wireless including up-to-the- minute scores and stats

TORONTO, ON – Starting today, NHL Wireless, the official wireless web site of the NHL, is available to Bell Mobility customers. Just in time for this year's Stanley Cup Playoffs, the agreement will give Bell Mobility customers access to the latest hockey information they crave including up-to-the-minute NHL scores, statistics, schedules, as well as official NHL team logo screensavers.




In conjunction with Airborne Entertainment’s technology and content teams, Canadian hockey fans can visit www.bell.ca/hockey today to access and download:

• A complete line-up of NHL team logo screensavers to customize your phone
• The latest NHL game updates available through real-time text messages
• NHL Wireless on Mobile Browser to check scores and stats, including access to the last five games, to stay on top of all the action, anywhere, anytime.

In addition to the NHL Wireless content, www.bell.ca/hockey also offers:

• “Hockey Arena Organ Classic” ringtones – download your favourite arena classics for free and bring the excitement even closer each time your phone rings
• “Hockey Theme” ringtone, considered to be Canada’s Second National Anthem (also exclusively pre-programmed on a variety of Bell Mobility Samsung devices).

“With the incredible success of our ‘Hockey Theme’ ringtone and increasing customer interest in wireless Web-based information, Bell Mobility has worked with the National Hockey League and others to deliver all the information, sounds and graphics Canadian hockey fans are looking for on their cell phone,” said Kelly Dixon, Vice-President of Marketing, Bell Mobility. “Our partnership with the National Hockey League is another way of ensuring our customers have access to the most useful and entertaining content available. As we head into the playoffs, these personalized ringtones and up-to-the-minute text alerts on action across the league will keep Canadian hockey fans connected to the game.” Fo

r example, a Toronto Maple Leaf’s fan can now download the Leaf’s logo onto their wireless phone, and receive up-to-the-minute stats via text messaging, even during the playoffs. Hockey fans can also download one of the “Hockey Arena Organ Classic” ringtones, which will allow them to take a part of the hockey arena experience with them wherever they are.

Bell Mobility offers a variety of phones that support the NHL Mobile Browser content, including Qualcomm QCP 2700, Samsung 3530, Samsung T130, Motorola V2260, Startac 7867, Neopoint 1000, Qualcomm 2760, Samsung N370, Audiovox 8200, Kyocera 2255, Motorola 60c, Samsung A460 and the Samsung A500. The NHL real-time alerts are available to Bell Mobility customers with text messaging capable handsets. The NHL team logo screensavers are available on the Samsung a500, Samsung a460, Samsung a370, Kyocera 2255 and the Audiovox 8500 handsets. ‘Hockey Arena Organ Classic’ ringtones are not available on all handsets. All wireless handsets are available at Bell World, Espace Bell locations or through www.bell.ca.

About Bell Mobility

Bell Mobility, a division of Bell Canada, provides a complete range of innovative wireless communications solutions: PCS and cellular, web-browsing and data, two-way messaging, paging and airline passenger communications services. Bell Canada, Canada's national leader in communications, provides connectivity to residential and business customers through wired and wireless voice and data communications, local and long distance phone services, high speed and wireless Internet access, IP-broadband services, e-business solutions and direct-to-home satellite services. Bell Canada is wholly owned by BCE Inc. For more information please visit www.bell.ca.

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