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AOL Moviefone Enhances Popular Phone Service in Philadelphia With Speech Recognition Capabilities
NEW YORK, April 12, 2001--
Mr. Moviefone Joins Seinfeld's Kramer in Saying, "Why Don't You Just Tell Me the Name of the Movie You'd Like to See?"
Philadelphia moviegoers calling AOL Moviefone, the nation's leading movie information and ticketing service, are now able to get movie
listings and tickets faster and easier than ever by simply speaking into the phone. AOL Moviefone today announced that it has enhanced its
popular interactive telephone service, 222-FILM, with speech recognition technology.
Moviegoers in the Philadelphia area now can use their own voice to speak to the well-known and frequently imitated voice of the
service, Mr. Moviefone ("Hello and Welcome to AOL Moviefone!"). In fact, they can do as Seinfeld's Kramer once suggested in one of
the show's most memorable episodes. In the episode, Kramer's phone number is changed to one that is confusingly similar to 222-FILM,
and he imitates Mr. Moviefone to provide unsuspecting callers with movie information. When he is unable to understand their touch-tone
entries he asks, "Why don't you just tell me the name of the movie you'd like to see?" Now moviegoers can do just that.
Since Moviefone's inception in 1989, callers have made selections using the buttons on their touch-tone keypad. The enhanced
Moviefone service now enables moviegoers to select a movie or enter additional information, such as their zip code or credit card number,
by speaking into the phone.
According to Tommy McGloin, senior vice president and general manager at AOL Moviefone, "Our speech recognition feature has
generated a great deal of excitement with moviegoers in cities across the country. People love voice recognition because we simultaneously
make Moviefone easier to use and present a more fun and entertaining service. We're sure that moviegoers in Philadelphia will love this
new feature as well."
AOL Moviefone, a wholly owned subsidiary of AOL Inc., is the leader in providing online, telephone and wireless movie listings,
information, and ticketing to consumers anytime, anywhere. Through its online service Moviefone.com, its 777-FILM telephone service,
and numerous wireless devices, including Sprint PCS phones, AT&T PocketNet, and Palm handheld computers, the company serves one
in every five U.S. moviegoers each week with a complete, free directory of movies, showtimes, theater locations, the ability to purchase
tickets, and other content of interest to moviegoers. AOL Moviefone is a part of the AOL Interactive Properties Group.
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