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go2 and Burger King Corp. Announce Wireless Partnership
URL(s): www.go2online.com
IRVINE, Calif., April 17, 2001--go2(R) Systems Inc., the world's first location-based directory and
information services provider for users of wireless devices, today announced an agreement with Miami-based Burger King
Corp., one of the world's largest restaurant chains.
Burger King has registered as a go2 merchant and will use go2's patented location-referencing technology, content-rich,
real-time directory services and promotions programs to extend its brand and its reach to the mobile consumer by helping
wireless customers locate all 8,300 BURGER KING(R) restaurants.
Burger King will leverage go2's wireless technology to extend their reach to a new medium and a new customer base. By
providing their customers always-on, real-time delivery of location data pertinent to their restaurant locations, Burger King
enables their customers to find, by online or wireless access, the restaurants nearest to them -- no matter where they are.
BURGER KING(R) customers who are using Web-enabled, wireless devices will receive driving directions, click-through
calling options, specials and promotions through go2's suite of award-winning location products and services.
"By integrating go2's cutting-edge, wireless technology and products with the BURGER KING(R) restaurant location
information and promotions, we're utilizing the best available vehicle to give mobile customers access to our brand, restaurants
and specials," said Cindy Syracuse, director of interactive and adult promotions, Burger King.
"We believe the future of pervasive mobile computing presents a large opportunity and we're eager to give BURGER
KING(R) customers the simplest and most effective way to find us -- wirelessly."
go2 is designed to help consumers find real-world businesses, products and services by leveraging the power of the Internet
through wireless devices. go2's services, such as addresses, directions and promotions, are available online and through
Web-enabled devices such as cell phones, PDAs and pagers and are featured on the wireless programs of virtually all North
American carriers including AT&T, Sprint, Verizon, Nextel and Cingular.
"Signing Burger King Corp., one of the nation's largest restaurant companies, as a go2 customer is a major step toward
helping our users save time and money," said go2 president and CEO Lee Hancock. "We're pleased that Burger King Corp.
recognizes the usefulness of go2's wireless technology, products and services, and we're delighted to have such a blue-chip
customer on board."
The agreement comes at a time when more and more people are accessing the Internet by using their wireless cell phones,
pagers and PDAs. While there were few wireless data subscribers at the beginning of this year, Goldman Sachs Global Equity
Research estimates that the number of U.S. mobile Internet subscribers will approach 60 million during 2003, according to the
group's September 2000 report.
A privately held company, based in Irvine, go2(R) launched the first location-based directory available over the wireless Web
in December 1999 and today is the most widely distributed location-based directory and information services provider for users
of Web-enabled wireless devices.
The company's patented location referencing technology supports go2's ability to provide location-based information for more
than 16 million real-world locations in the United States and serves as a cross-platform location interface with all Web-enabled
wireless systems, applications and devices, including cell phones, PDAs, and pagers. go2 facilitates navigation and commerce by
allowing users to save time and money by finding the closest products and services, wherever they are.
Visit www.go2online.com or any of the hundreds of topic- and brand-specific go2 Web sites in the "go2____.com" format.
Burger King created the American icon, the HOME OF THE WHOPPER(R), in 1957. The company and its franchisees
operate more than 11,330 restaurants in all 50 states and 57 countries and international territories around the world, with more
than 92% of BURGER KING(R) restaurants owned and operated by independent franchisees.
Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great
flame-broiled taste and HAVE IT YOUR WAY(R) food customization. In fiscal year 2000, the BURGER KING(R) system has
systemwide sales of $11.4 billion.
Burger King is a part of Diageo (NYSE:DEO), the international food and drinks company that includes such brands as
Pillsbury, Haagen Dazs, and Guinness. To learn more about the BURGER KING(R) system, visit the company's Web site at
www.burgerking.com.
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