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100 Swedish Eurocard Customers Test Mobile Payment With Mobile Telephones Equipped With Bluetooth
STOCKHOLM, Sweden, May 17, 2001--During May and June, 100
selected Eurocard customers are testing the use of a virtual Eurocard for payments via Ericsson's
R520m mobile telephone with built-in Bluetooth technology.
This is the first time that an internationally valid payment form has been used in such a trial.
Svenska Eurocard is seeking to test whether customers experience that payment via the mobile
telephone is an easier, faster and more convenient alternative than other payment methods, such as
cash or card. Four stores in the Täby Centrum shopping mall near Stockholm - MQ, Ego,
Teknikmagasinet and Buketten - are involved in the test as well as the Statoil petrol station adjacent to
the Täby Gallop racetrack.
"For the customer, paying for purchases using a Bluetooth-equipped mobile phone will enable them
to pass through the store check-out much faster. If there is a line-up, the wait will be shortened
considerably - which benefits both customers and stores. Payment by Bluetooth-equipped mobile
phone can shorten the payment procedure by one-half. Customers can also be informed of any special
offers the stores may have at the particular time via their mobile telephones," says Synnove Trygg,
president of Eurocard AB in Sweden.
"For the stores, payment by mobile phone with Bluetooth enables them to serve more customers in
shorter time. Since purchases are confirmed using PIN codes, there is no need for the stores to check
customers' ID," says Synnove Trygg.
Bluetooth makes it possible to transmit wireless data over short distances, quickly and free of
charge - in this case, between the purchaser's mobile phone, which incorporates the virtual Eurocard,
and the store cash register.
"The attempt is based on an Ericsson-developed payment platform for financial transactions using
Bluetooth. It is an example of how the new wireless Internet technology can be used for users'
everyday tasks," says Orvar Parling, vice president in charge of sales with Ericsson Sverige AB.
Eurocard AB in Sweden's tests are unlike other wireless-payment methods that use mobile phones
in that they involve Bluetooth technology. Other ongoing attempts use the regular GSM network and
often involve one or several SMS services, which creates costs for the consumer and longer
transaction times.
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