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BSQUARE to Direct Software Developer Program for Casio CASSIOPEIA BE-300 Series; Casio Taps BSQUARE's Expertise in Software Development for Windows CE Platforms
URL(s): BSQUARE Casio
NEW YORK, June 25, 2001--BSQUARE Corporation (Nasdaq:BSQR) and Casio,
Inc., today
announced a strategic partnership designed to help independent software vendors (ISVs) develop
applications for the
new Casio CASSIOPEIA BE-300 platform.
BSQUARE will manage Casio's software developer program, providing ISVs with a wide range of
software products,
tools, and services, including technical support and a free Software Development Kit (SDK).
The Casio software developer program will enable ISVs to bring a host of compelling applications to
market quickly,
generating excitement for the CASSIOPEIA BE-300 with business professionals and other target customer
segments.
Priced under $300 and powered by Microsoft(R) Windows(R) CE 3.0, the CASSIOPEIA BE-300 is an
affordable,
full-color handheld device. CASSIOPEIA BE-300 has built-in capabilities for playing music and games
without additional
hardware. Casio anticipates worldwide shipments may reach 1,000,000 within a year.
"As the premier provider of software development tools and services for Windows CE, BSQUARE can
really help our
ISVs accelerate the development of their applications," said Gary Rado, President of Casio, Inc. "We chose
BSQUARE
for their comprehensive understanding of Windows CE. With their support, developers can quickly and
easily create new
applications or port their existing Pocket PC applications to the CASSIOPEIA BE-300 platform."
"The CASSIOPEIA BE-300 is a really unique product with great market potential due to its reasonable
price point and
ability to handle multimedia out of the box," explained William Baxter, CEO of BSQUARE Corporation.
"The software
developers program will allow ISVs to leverage this new platform as fast as possible, creating applications
that drive
customer demand, which, in turn, gives ISVs the inducement to develop more applications."
Software Developer Program for Casio CASSIOPEIA BE-300
The software developer program will start with a SDK (Software Development Kit) that BSQUARE
specifically
enhanced for the CASSIOPEIA BE-300 platform. This SDK enables developers to use Microsoft'
eMbedded Visual C++
to create powerful applications for the BE - 300 series platform. BSQUARE will also provide technical
support for the
CASSIOPEIA BE-300, providing ISV support via phone, e-mail, newsgroups, and a web site.
About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc.,
with almost half a
billion in sales, markets calculators, business organizers, handheld personal computers, keyboards, digital
cameras,
portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products.
For more
information visit www.casio.com.
About BSQUARE
BSQUARE (Nasdaq:BSQR) is innovating tomorrow's devices through software solutions for the
development of
intelligent computing devices. Specializing in the Microsoft Windows family of operating systems,
BSQUARE supplies
software products and services for the development and use of PC Companions, set-top boxes, web pads,
Internet
appliances, industrial automation devices, Windows-based terminals, and other mobile and wireless
intelligent devices.
From development tools to software infrastructures to end-user applications, the BSQUARE touch is on
many intelligent
Windows-based devices available in the market today. For more information, visit BSQUARE at
www.BSQUARE.com or
call 888/820-4500.
BSQUARE is a registered trademark of BSQUARE Corporation. All names, product names, and
tradenames are
trademarks or registered trademarks of their respective holders. Pricing is subject to change without
notice.
CONTACT: BSQUARE Corp.
Elizabeth Rosenbaum, 425/519-5900
press@bsquare.com
or
Quint Public Relations
Matthew Quint, 650/599-9450
mquint@quintpr.com
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