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JEEP® LIBERTY DRIVES WIRELESS ADVERTISING WITH AVANTGO SERVICE
SAN MATEO, Calif. - July 10, 2001 - AvantGo, Inc., (Nasdaq:
AVGO),
the leading provider of mobile infrastructure software and services,
today
announced that the Jeep®, brand, a division of DaimlerChrysler
Corporation,
will be conducting a two-month wireless advertising campaign for the
all-new
Jeep Liberty on the AvantGo mobile Internet service. The new customer
acquisition and brand awareness campaign kicks off today.
By advertising on the AvantGo service, the Jeep brand is taking
advantage of a targeted demographic, uncluttered advertising
environment and
click-through rates of up to five times higher than traditional
Web-based
banner advertising. The Jeep brand will be collecting information and
an
e-mail address from potential new customers in the form of a mobile
device
questionnaire.
"Wireless is an increasingly important part of any digital
marketing
strategy. This is especially true in the case of our all-new Jeep
Liberty,"
said Diane Jackson, Jeep Brand, Marketing Communications. "AvantGo has
helped make wireless advertising an attractive and easy way to build
brand
awareness and reach the younger, more technologically savvy Jeep
Liberty
buyer. This is the first wireless advertising campaign for the Jeep
brand,
and we believe that it strongly supports our traditional advertising
initiatives by placing our message in front of our target in a new
way."
Jeep's commitment to a mobile campaign marks a growing number of
companies advertising on the AvantGo mobile Internet service, which
delivers
interactive content and applications to the largest smartdevice user
base in
the world. For companies interested in mobile marketing, the AvantGo
service
provides a proven means to reach a targeted demographic of young,
affluent
tech-savvy professionals and an easy way to extend information to a
variety
of platforms, including Palm OS and Pocket PC-based handheld devices,
as
well as smartphones. The AvantGo service can be used to accomplish a
variety of marketing objectives, including advertising, direct
marketing and
customer relationship management. Recently announced wireless
marketing
enhancements include interest and geographic targeting, channel usage
tracking and reporting and new mobile banner ad formats.
"Mobile devices offer companies the perfect platform to build and
deepen customer relationships because the marketer can become
integrated
into a device that is an important part of peoples' everyday lives,"
said
Mike Aufricht, general manager of AvantGo Mobile Marketing and
Commerce, a
division of AvantGo, Inc. "By advertising on the AvantGo service, Jeep
has
the ability to connect with millions of mobile customers who may be
looking
at purchasing or leasing a new car, and can effectively continue the
dialogue through e-mail or in the showroom. The Jeep brand campaign is
one
of the many examples of how companies can break from every-day media
and tap
into the benefits of wireless advertising."
Today, more than 2.5 million smartdevice users access the AvantGo
mobile Internet service wirelessly or through synchronization with a
desktop
PC, accessing the web and over 1,500 websites optimized for mobile
device
screens.
About Jeep Liberty
The all-new 2002 Jeep Liberty joins an already formidable Jeep lineup
as the
newest member of the legendary brand that defined sport-utility
vehicles
during its 60-year history. This new Jeep vehicle was created to
expand the
breadth of the Jeep lineup and broaden the brand's global appeal. Not
only
for traditional Jeep buyers, Liberty is also for a new generation of
SUV
buyers who value on-road refinement and ruggedness.
About AvantGo
AvantGo, Inc. (Nasdaq: AVGO) is the leading provider of infrastructure
software and services that power the mobile economy. AvantGo M-Business
software enables businesses to increase the value of their corporate
information systems by extending existing enterprise applications and
critical information to employees, customers and business partners. The
company also provides the AvantGo mobile Internet service, a hosted
network
that enables hundreds of businesses to deliver their content and
applications to more than 2.5 million mobile consumers. AvantGo is a
pioneer
in delivering real-world solutions for both wireless and off-line use.
For
more information, please visit www.avantgo.com.
# # #
AvantGo, AvantGo Enterprise and the AvantGo logo are trademarks of
AvantGo,
Inc. All other trademarks are the property of their respective owners.
Melissa Liton
Evans Partners
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