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AlterEgo Delivers Designer Extension to Create Mobile Web Content With Macromedia Dreamweaver and Dreamweaver UltraDev
REDWOOD CITY, Calif., July 11 /PRNewswire/ -- AlterEgo, the leading
provider of enterprise software and services for building the pervasive
e-business, today announced the availability of the AlterEgo Designer(TM)
Extension for Macromedia Dreamweaver and Dreamweaver UltraDev. The AlterEgo
Designer Extension provides Web developers with an integrated toolset for
designing mobile Web content and extending existing Internet content to mobile
devices. AlterEgo and Macromedia joined forces last fall to develop a
best-of-breed solution that enables developers to create content once for
delivery to any device, regardless of carrier or protocol.
The integration of AlterEgo Designer extends the authoring capabilities of
Macromedia Dreamweaver and Dreamweaver UltraDev from the desktop to any
browser-enabled Internet access device, including PDAs, cell phones, pagers,
and information appliances. Macromedia has more than one million developers
worldwide using these products to design and develop dynamic content and Web
applications. This integration ensures that content and applications authored
by Dreamweaver and Dreamweaver UltraDev will be compatible with all wireless
devices, regardless of their individual characteristics and idiosyncrasies.
Macromedia developers can now develop mobile applications without any
knowledge of WML, HDML, Palm HTML, cHTML, or any of the myriad mobile markup
languages.
"As demand for companies to provide wireless Internet content and services
grows, it becomes increasingly important to integrate technologies that can
extend existing, or create new, Internet content for both wired and wireless
devices," said Richard Ling, president and CEO of AlterEgo. "Macromedia
products have high penetration into the Web designer and developer market.
The AlterEgo Designer Extension will provide Macromedia customers with a
simple way to design once for all devices, carriers and protocols."
"Macromedia is dedicated to providing Web designers and developers with
solutions to build usable, dynamic Web content and applications," said Tony
Campitelli, vice president of product marketing, Macromedia. "The AlterEgo
Designer Extension allows developers to use their existing expertise with our
products to deliver mobile content. By combining the AlterEgo Designer
Extension with the Dreamweaver platform, Web teams will be able to seamlessly
add mobile support into their existing content workflow."
AlterEgo Designer provides a simple GUI drag-and-drop interface that
enables Web designers to quickly create and adapt HTML and XML content for the
best user experience on any wired or wireless device without any modifications
to existing Web content or applications. Using the AlterEgo Designer
Extension, site designers can create XSLT rulesheets that optimize the
navigation, layout and user environment for any type of device used to access
the Internet. Through the use of simulators for real-time debugging and the
power of "wildcard abstraction," a typical mobile development cycle for a Web
site of hundreds of thousand pages can be reduced to just weeks or even days.
AlterEgo's Designer product also incorporates Microdesign-a practice of
building services and content optimized explicitly for tiny mobile devices.
In a November 2000 report, Forrester Research noted, "companies must unlearn
the Web's rules and master a new competency (called) Microdesign." From its
inception, AlterEgo has believed that Microdesign capabilities would be
central to its success and hired Microdesign expert Dr. Mike Mills as its
Chief Interface Technologist. Mills spearheaded the development of "wizards"
added to the Designer tool that help designers create applications and content
for constrained environments. Specifically, these "wizards" incorporate
Microdesign elements to address navigation, user orientation, intuitive
communication and the interrelation of users and their devices to provide an
overall rich and meaningful user experience.
Availability
The AlterEgo Designer Extension for Macromedia Dreamweaver and Dreamweaver
UltraDev is available for immediate download from
http://www.macromedia.com/exchange/ . Companies can develop and view their
sites on mobile devices during a 30-day trial period.
About AlterEgo
AlterEgo provides enterprise pervasive e-business software and services
that accelerate the productivity of employees, partners and customers by
enabling scalable dynamic access to Web content and applications whenever and
wherever it's needed. AlterEgo's Adaptive Performance Suite(TM) of products
provide a framework for enabling pervasive access to the Internet, integrating
with existing e-business infrastructure products and technologies. The
scalable AlterEgo Adaptive Performance Suite platform dynamically adapts and
delivers content customized for any mobile device or desktop platform and is
highly personalized for each user's requirements. With headquarters in
Redwood City, Calif., and London, England, AlterEgo maintains partnerships
with BEA, Siebel, Interwoven, Macromedia, Inktomi, Aether Systems and SRI
International. Select customers include E*TRADE's ClearStation,
ConsumerReview.com, Ask Jeeves and Highwire. For more information, please
visit our Web site at http://www.aego.com or call 866-ALTEREGO.
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