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Amazon.com Announces Agreement with AT&T Wireless
SEATTLE--(BUSINESS WIRE)--July 20, 2001--Global online retailer Amazon.com (Nasdaq:AMZN) recently launched a new alliance with AT&T Wireless
(NYSE:AWE), giving all AT&T Digital PocketNet(R) customers access to Amazon.com's wireless website via their
Internet-ready wireless phones.
The service utilizes Amazon's proprietary technology and Amazon Anywhere platform, which incorporates many of
Amazon.com's patented features, such as 1-Click(TM) Technology ordering, Recommendations, Customers Reviews and
All Product Search. With this agreement Amazon Anywhere now has global alliances with 12 mobile phone carriers and
service providers worldwide. Earlier this year, it announced wireless i-mode access of its Japanese site,
www.amazon.co.jp.
"By accessing virtually all of our catalog via their mobile devices, AT&T Wireless' mobile Internet customers will be able
to shop with Amazon.com more conveniently and with greater ease than ever before," said Robert Frederick, Manager,
Amazon Anywhere. "Over the past two years, we have been hard at work developing the best mobile commerce platform
tailored to meet our customers' changing needs."
Using their wireless Internet-ready phones, AT&T Digital PocketNet customers can now purchase from nearly all of
Amazon's stores, including Books, Music, Video, DVD, Electronics, Kitchen and Housewares and Outdoor Living.
"Adding Amazon.com to the shopping platform of AT&T Digital PocketNet service is a huge plus for our customers.
Now they can access well-known Amazon.com features, such as 1-Click Technology ordering and personal
Recommendations, making the service even easier to use," says Kris Cone, director of business development for AT&T
Wireless. "Amazon.com's focus on customer-friendly features and services parallels our own commitment to driving
mobile commerce forward as we move to more advanced wireless services."
AT&T Digital PocketNet customers will also be able to access Amazon's Wish List and Listmania features. Wish List
makes gift giving (and receiving) a snap, by ensuring that the gift a customer orders is exactly what the recipients wants,
while Listmania allows customers the ability to share their favorite items for other customers to discover and enjoy.
Customers will also be able to search and buy fixed-price products from trusted retailers and independent third-party
sellers using Amazon's 1-Click Technology and Payments services.
About Amazon Anywhere
Amazon Anywhere, launched October 1999, is the business division of Amazon.com devoted to non-PC access to
Amazon's extensive catalog and services. It is a leader in mobile e-commerce, providing customers with access to
Earth's Biggest Selection(R) on Amazon.com's US and international sites from hand-held wireless Internet devices.
Amazon Anywhere is available on Internet-ready WAP and i-mode phones, the Palm VII, and other PDA devices. Amazon
is currently a world-leading mobile commerce site, with more than 500,000 customers in the U.S. and Europe with WAP
and non-PC access of its Amazon.com, Amazon.co.uk, and Amazon.de sites (www.amazon.com/anywhere/;
www.amazon.co.uk/anywhere; www.amazon.de/mobil). Amazon Anywhere has global alliances with 12 mobile phone
carriers and service providers worldwide. Amazon also recently launched "Version 2" of its i-mode service
(http://www.amazon.co.jp/i) for its Japanese site, allowing new and existing Amazon customers in Japan to find, discover
and buy Books, Music, DVDs and Video titles from their mobile phones.
About Amazon.com
Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's
most customer-centric company, where customers can find and discover anything they might want to buy online.
Amazon.com lists millions of unique items in categories such as electronics, kitchen and housewares, books, music,
DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, outdoor living
and wireless products. Through Amazon.com zShops, any business or individual can sell virtually anything to
Amazon.com's over 32 million cumulative customers, and with Amazon.com Payments, sellers can accept credit card
transactions, avoiding the hassles of offline payments.
Amazon.com operates four international Web sites: www.amazon.fr, ww.amazon.co.uk, www.amazon.de and
www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and
authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew
members dating from the birth of film in 1891 to 2003.
CONTACT: Amazon.com
Patty Smith, 206/266-7180
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