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Ericsson strengthens its foothold in the Asian market
STOCKHOLM, Sweden--July 25, 2001--Ericsson Technology Licensing AB and Arima, the original design
manufacturer from Taiwan, have signed a licensing agreement involving
BluetoothTM Intellectual Property (IP). Under the terms, Arima will
license Ericsson's Radio and Baseband IP products. Integration into
products such as PDA's, handsets and mobile phones is planned to start
during next year.
"The agreement falls in line with Ericsson's overall plan to strengthen
its foothold in the Asian market," said Maria Khorsand, president of
Ericsson Technology Licensing. "Our goal is to integrate our Bluetooth
solutions into as many mass market consumer products as possible. The
contract with Arima is a testimony proving our commitment to reach the
mass market for all mobile handheld devices."
Ericsson's radio transceiver, designed in 0.18-micron CMOS technology,
and the Baseband Core Product, named EBCP CherryRed, will be integrated
into most of the products manufactured by Arima, including PDA's,
handsets and mobile phones.
"The Bluetooth transceiver from Ericsson provides an exceptionally
compact radio solution and since EBCP CherryRed is already qualified the
time-consuming qualification work is virtually done," said Mr. Stephen
Lee, CEO, Arima. "This together will enable us the fastest, most
valuable way of getting Bluetooth capability into our products."
Ericsson is shaping the future of Mobile and Broadband Internet
communications through its continuous technology leadership. Providing
innovative solutions in more than 140 countries, Ericsson is helping to
create the most powerful communication companies in the world.
Read more at http://www.ericsson.com/press
FOR FURTHER INFORMATION, PLEASE CONTACT
Frida Tibblin Citron, Manager Marketing Communication,
Ericsson Technology Licensing AB
Phone: +46 70 65 46 352, E-mail: Frida.TibblinCitron@ebt.ericsson.se
Frank Hennekens, Director Business Line Baseband,
Ericsson Technology Licensing AB
Phone: +46 70 64 59 832, E-mail: Frank.hennekens@ebt.ericsson.se
About Ericsson Technology Licensing
No company has been working longer or harder with Bluetooth wireless
technology than Ericsson. We began our research back in 1994. We helped
found the Bluetooth SIG and we were the first company to put Bluetooth
consumer products into mass production. Now Ericsson Technology
Licensing AB is a company formed with a mission to license Bluetooth
intellectual property, and thus help all sorts of companies build
Bluetooth connectivity into their products. We are already on our fourth
generation of hardware designs and we are licensing these designs to
several of the world's largest semiconductor companies.
Read more at www.ericsson.com/bluetooth
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