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Verizon Wireless Mobile Web Subscribers Prepare for Battle as JAMDAT Mobile's Gladiator Goes Live
URL(s): http://www.verizonwireless.com
BEDMINSTER, N.J. and LOS ANGELES, CA, Aug 2, 2001 - Verizon Wireless, the nation's largest
wireless service provider, today announced that JAMDAT Mobile, a leading provider of middleware technologies and services for
the creation, distribution and monitoring of mobile entertainment applications, is landing its flagship title, Gladiator, on the Verizon
Wireless Mobile Web games deck.
"Games are stimulating, entertaining and a great way to spend your time," said Gary Schulman, president of Verizon Wireless'
Wireless Data and Internet Division. "We know our Mobile Web customers will be excited to see that we have added Gladiator, a
fun, intuitive and challenging game, to our current entertainment offerings."
Gladiator allows players to compete in a battle of wits against other players from around the world. Verizon Wireless customers
can choose from four different gladiators -- each with different combat abilities and characteristics -- with which to challenge
friends or the computer in head-to-head arena combat. Players decide where and how to strike and block their opponent, with the
results of the bout delivered to both players. Once saved online, the gladiators continue to grow stronger with each win.
"JAMDAT's value proposition is bringing games that are entertaining, compelling and easy to use, which keep customers coming
back to the mobile Web," said Mitch Lasky, CEO of JAMDAT Mobile. "Given Verizon Wireless' substantial user base, we are
equally thrilled and looking forward to initiating a whole new legion of Gladiator fans."
Mobile Web, launched in July 2000, combines the mobility of wireless communications with access to World Wide Web-based
information and the ability to easily personalize that information. Mobile Web uses a simple intuitive format making it easy for the
user to customize what they want to see on their handset. Users can customize either directly from their handset or via desktop
using the http://www.MyVZW.com Web site. The "MyVZW" Web site provides a personal home page enabling users to identify
text message alerts they want sent to the handset as well as select only the Internet-based information they want.
Los Angeles-based JAMDAT Mobile ( http://www.jamdatmobile.com) is a leading provider of mobile entertainment products,
services and enabling technologies to wireless carriers, independent developers and publishers around the world. Founded by
interactive entertainment executives from Activision and backed by wireless infrastructure leaders Qualcomm, Sun
Microsystems, and Intel, JAMDAT is at the forefront of the technological and creative evolution in wireless entertainment.
JAMDAT has created a suite of carrier-grade enabling technologies based on open standards such as Java, BREW, IPDR, J2ME
and XML that allow applications to be hosted, provisioned, tracked and authenticated across all devices and networks without
requiring the adoption of a standardized application delivery platform. JAMDAT has proven the effectiveness of its middleware
technologies with Gladiator, one of the most successful multiplayer mobile games in the world, attracting over 800,000 unique
users and generating over 10 million minutes of airtime since its October 2000 launch. JAMDAT is currently integrating with its
carrier customers on next generation billing solutions as well as facilitating content migration from WAP to next generation
technologies such as BREW and J2ME. JAMDAT's unique combination of creative and technological expertise has positioned the
company as the preferred mobile entertainment partner for wireless carriers, infrastructure companies, independent developers
and publishers. Additional investors include Patricof & Co. Ventures and eCompanies Wireless.
Verizon Wireless is the largest wireless communications provider in the U.S. with more than 28 million wireless voice and data
customers. The coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Verizon
Communications (NYSE: VZ) and Vodafone (NYSE: VOD; LSE), including Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless
and PrimeCo Personal Communications. Verizon Wireless has a footprint covering more than 90 percent of the U.S. population,
49 of the top 50 and 97 of the top 100 U.S. markets. The company, headquartered in Bedminster, NJ, is 40,000 employees
strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.
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