Hey Joe, Where You Going With That Cell Phone in Your Hand

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Wireless Developer Network - Daily News

Hey Joe, Where You Going With That Cell Phone in Your Hand

URL(s): http://www.versaly.com; http://www.experiencehendrix.com

Versaly is focused on delivering entertainment to smartphones, which are next generation mobile phones with full color screens, an operating system, file storage memory and a high-speed, "always-on" Internet connection SEATTLE, Aug. 14, 2001--Versaly Games, Inc., a mobile entertainment company that publishes and distributes interactive games and entertainment-oriented content to mobile phones, today announced it has partnered with Experience Hendrix, LLC, a family run business that manages the name, likeness, image and music of Jimi Hendrix, to allow Versaly subscribers to download Jimi Hendrix music, videos, digital pictures, lyrics and interesting facts to their mobile phones.

Versaly is focused on delivering entertainment to smartphones, which are next generation mobile phones with full color screens, an operating system, file storage memory and a high-speed, "always-on" Internet connection. Janie Hendrix, President and CEO of Experience Hendrix, stated, "We are excited about this partnership and how it will open up a new world for Jimi Hendrix music. Jimi was an innovator and we want to continue that by putting his music on smartphones. These smartphones are the coolest new devices I have seen in a long time."

Versaly will securely distribute Jimi Hendrix music, concert videos, digital pictures, lyrics and interesting facts about Jimi over the global 2.5G and 3G wireless telecommunications network to subscribers. "Entertainment on smartphones will include both games and content. Smartphones will consolidate all portable devices, such as a cell phone, PDA, MP3 player, video player and game player, into a single device. Versaly is establishing exclusive worldwide distribution agreements for premium content to maximize the entertainment experience on these smartphones. Jimi Hendrix music is a fantastic addition to our library of over 250,000 images, video clips and audio clips," said Matthew Feldman, Versaly's President and CEO.

While many companies are developing games on existing wireless application protocols (WAP) and mobile phones with small black and white screens, Versaly is publishing games, digital pictures, audio and video clips, text-based information and other content for next-generation mobile phones, including the "Stinger" smartphone from Microsoft.

About Versaly Games, Inc.

Versaly is filling a need in a very large niche market located at the intersection of the cell phone industry and the electronic game industry. Versaly aims to be the leading publisher and distributor of interactive games and entertainment-oriented content to the smartphone industry. Smartphones are next generation mobile phones with full color screens, an operating system, file storage memory and a high-speed, "always-on" Internet connection. Featuring its patent-pending middleware and its exclusive distribution agreements for premium content, Versaly unites content, carriers and smartphones for next generation mobile entertainment. Subscribers can now play games, find opponents, watch videos, listen to music, view digital pictures and personal photographs, enjoy political cartoons and read eBooks from their smartphone. Initial launch will be in 4Q2001. For more information, please visit http://www.versaly.com.

About Experience Hendrix, LLC

Experience Hendrix, LLC is the central operations arm of the Jimi Hendrix family in Seattle, WA. Operating as "A Jimi Hendrix Family Company", Experience Hendrix is headed by members of Jimi's own family, including: James `Al' Hendrix (Chairman of the Board), Janie L. Hendrix (President & CEO), and Bob Hendrix (Vice President). Experience Hendrix manages the name, likeness, image and music of Jimi Hendrix and is responsible for the scores of officially licensed Jimi Hendrix music and video releases available around the world. For more information, please visit http://www.experiencehendrix.com.

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