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META Group Survey Finds 20% of Business-to-Business Transactions Will Be Wireless by 2003

URL(s): META Group


STAMFORD, Conn.--Sept. 12, 2001-- According to a recent study released today by META Group Inc. (Nasdaq: METG), a worldwide IT research and consulting firm, wireless and mobile transactions will account for nearly 20% of business-to-business transaction volume and 25% of business-to-consumer traffic by 2003.

"This year's study reveals that budget expenditures for wireless initiatives still represent a low percentage of overall IT budgets," said report author Jack Gold, vice president in META Group's Web & Collaboration Strategies (WCS) advisory service. "Few companies are investing in wireless technologies for technology's sake. Rather, investments are being driven by specific enterprise projects that can be enabled by wireless and pervasive computing solutions."

Other key findings from the study, titled Wireless Adoption, Trends, and Issues, include:

- Business-critical applications are driving wireless initiatives. In addition, most companies are looking for extensions to existing application infrastructure, versus a "build-up" of disparate application systems.

- Wireless planning processes are common in enterprises currently. Study results indicate that lines of business (LOBs) typically drive the demand and justification for wireless, while IT leads the implementation process. However, LOBs do exert significant influence over choices made by the IT experts.

- Organizations with heavy use of pervasive devices by employees are more aggressive in implementing leading-edge wireless/mobile infrastructure components. This follows findings that the first priority of implementation is for business-to-employee (B2E) applications, because these applications deliver the most immediate productivity return for organizations.

- Users want vendors to deliver business value -- not just technology. Many companies require education on the pros and cons of the technology, as well as proven vendor track records and expertise in their respective industries. Customers also expect vendors to take responsibility for ensuring their products and services work as promised in actual implementations.

- Pervasive device preferences will be in great flux during the next two to three years, with no single dominant form factor. Vendors must be prepared to support many form factors, including more feature-based smart phones, PDA devices, and notebooks.

"We expect the ultimate recovery of the economy to re-ignite interest in wireless technologies," added Gold. "In the meantime, the next couple of years will be a 'go slow' time for most organizations, as pilots are deployed, rather than full production systems that enable a large number of users."

About the Report

META Group's Wireless Adoption, Trends, and Issues study examines the purchasers of wireless products and services, buyers' requirements and attitudes about wireless-related products and services, factors affecting purchasing strategies and plans, and the speed with which corporations are moving from the pilot stage to production. The report is based on a 2001 survey of 351 professionals from various organizations in North America, Europe/Middle East/Africa (EMEA), and Asia Pacific. The report analyzes 10 industry groups: manufacturing, pharmaceutical/healthcare, financial services, retail, telecom/communications/utilities, transportation/automotive, IT/business services, media/entertainment, and government.

This new market research report is a must-have for IT departments and professionals involved in wireless initiatives. It offers crucial insights into other companies' expectations, priorities, and strategies, as well as valuable observations such as the impact of wireless technologies on existing infrastructures and implementations issues resulting from the experience of earlier adopters of these technologies.

This publication is part of META Group's extensive portfolio of research reports and interactive resources, including more than 50 reports and online tools ranging from executive resources and market research to e-business technology evaluations and various other best-practice resources. For more information about the Wireless Adoption, Trends, and Issues study, visit www.metagroup.com, or call (800) 498-META [6382] or (203) 973-6700 (internationally).

About META Group

META Group is a leading research and consulting firm, focusing on information technology and business transformation strategies. Delivering objective, consistent, and actionable guidance, META Group enables organizations to innovate more rapidly and effectively. Our unique collaborative models help clients succeed by building speed, agility, and value into their IT and business systems and processes. Connect with http://www.metagroup.com for more details.

CONTACT: M Booth & Associates Frank Domondon frankd@mbooth.com Kurt Rossler kurtr@mbooth.com 212/481-7000 or META Group Inc. Samantha Finnegan samantha.finnegan@metagroup.com 203/973-6700

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