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Viag Interkom First to Offer AirFlash Location-based Services via SMS

URL(s): AirFlash  VIAG Interkom

September 13, 2001 - AirFlash, Inc., the premier leading provider of location-based technologies for network operators and wireless service providers, announced today the first deployment of it's SmartSMS(tm) location-based SMS service. VIAG Interkom will offer the premium AirFlash location-based SMS services in Germany to their Genion and LOOP mobile subscribers for the same cost as a standard short message service (SMS) message.

The AirFlash SmartSMS location-based mobile service is the first deployed SMS offering to use network-derived auto- location technology. The AirFlash service allows all mobile users, not just WAP users, to retrieve localized Yellow Page listings from a single SMS message. Viag Interkom mobile subscribers can now simply type in one of 16 key business search words (i.e., bank, hotel, movie, gas station, doctor) and send it to the phone number 3463 (F-I-N-D). Within seconds, they will receive an SMS message listing the name, address and phone number of the nearest desired business. An added step-saving, "keep your hands on the steering wheel" feature of the SmartSMS service is that the user can then "cut and paste" the business phone number and automatically dial the business.

"We firmly believe that SMS location-based services will help to encourage our customers' interest in mobile Internet services because they will have quick access to valuable local information with any mobile phone. For us this is a logical step in expanding the range of useful mobile services that meet different needs ," said Gerhard Mayrhofer, managing director of marketing mobile internet services at VIAG Interkom."AirFlash enables us to deliver a wide range of highly differentiated, yet compelling location-relevant services to all of our customers."

"The combination of the auto-location functionality of VIAG Interkom's network and the AirFlash SmartSMS service provides a new and exciting service offering to mobile users in Germany," said JF Sullivan, VP marketing and business development at AirFlash. "VIAG Interkom recognizes the value of location-based services, and making them available to the huge established install base of SMS users can only help to proliferate usage on a large scale."

About Viag Interkom

VIAG Interkom, a subsidiary of mmO2 plc, covers every telecommunications need of its mobile communications customers. With its own extensive network infrastructure, the company provides a product pallet that includes not only innovative postpaid and prepaid products but also mobile data services based on GPRS technology. In addition, the company is currently planning the introduction of the next mobile communications generation, UMTS.

About AirFlash

AirFlash(tm) provides location-based technologies and services to network operators and wireless service providers. AirFlash develops, integrates and deploys infrastructure software that enables wireless carriers to rapidly deploy location-based services to their mobile subscribers and customers. The AirFlash SmartZone(tm) platform and services are currently deployed through carriers and portals in the U.S., Europe, and Australia including E-Plus, via AT&T PocketNet Service, Mviva, Orange PCS Ltd, Viag Interkom, and Vodafone. AirFlash has headquarters in Silicon Valley and London and sales presence in Washington D.C., Toronto, London, Munich, Sydney, Frankfurt, Netherlands and Paris. For more information about AirFlash, visit

Further information: Biz Eischen AirFlash, Inc Saratoga, CA Tel: + 1 408-864-6728 Email:

Ralf Maushake TriMedia Communications (for AirFlash) Dusseldorf Tel: +49 211-96485-0 Email:

Roland Kuntze VIAG Interkom GmbH & Co, Press Department Georg-Brauchle-Ring 23-25, D-80992 Munich Tel: +49 89-2442-1214 Fax: +49 89-2442-1219



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