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OpenTV Delivers Chat and SMS Services Over Interactive TV
URL(s): OpenTV
AMSTERDAM, the Netherlands--(BUSINESS WIRE)--Sept. 14, 2001-- OpenTV (Nasdaq:OPTV) and (Euronext
Amsterdam:OPTV), the world's leading interactive television company, today announced the launch of OpenTV Short
Message Service (SMS) and OpenTV Chat communications applications.
Both applications enable operators to generate new revenues through interactive services. Part of OpenTV's continued
effort to develop the future of interactive television, the new products demonstrate Open TV's ability to lead the interactive
TV industry in both middleware and applications.
OpenTV SMS addresses the worldwide boom in mobile phone text messaging by allowing users to send short text
messages from their TV to any mobile phone in their region that is SMS-capable. Based on a pay per use model,
operators can use the application to create additional revenue streams by charging for each SMS message sent at
premium call rates and through banner advertising. The SMS service also enables broadcasters to send pre-set
messages linked to television programs. For example, messages can be set to contain latest sports results, news
headlines or times of favourite TV shows.
OpenTV Chat enhances the TV experience by enabling viewers to share opinions in dialogue boxes displayed on their
TV, allowing them to take a much more active part in watching programs such as sporting events, soap operas and
reality TV shows. Network operators can choose to connect TV based dialogue to Internet chat-room environments.
Network operators are able to establish new revenues with OpenTV Chat through banner advertising and by charging
participants premium rate call charges per usage.
James Ackerman, OpenTV CEO, said, "These applications show Open TV's commitment to providing the complete
interactive television solution. Both enable operators to launch highly compelling interactive TV communications services
quickly and easily. OpenTV has unparalleled global experience in helping operators to use the latest interactive TV
applications to gain and retain viewers while generating new revenues."
About OpenTV
OpenTV is the world's leading interactive television company. OpenTV builds a complete software and infrastructure
platform that enables digital interactive television and brings on-demand content to other digital communications devices.
OpenTV solutions are crafted to meet the needs of all digital communications networks and include operating
middleware, content applications, content creation tools, professional services expertise and strategic consulting.
OpenTV software has been shipped with or installed in more than 18.2 million digital set-top boxes worldwide and has
been selected by 46 digital cable, satellite and terrestrial communications networks in over 50 countries, including BSkyB
in the United Kingdom (NYSE:BSY); TPS and Noos in France (Paris:LYOE.PA); PrimaCom in Germany
(Nasdaq:PCAG); Via Digital in Spain (NYSE:TEF); Stream in Italy (NYSE:NWS); DIRECTV(TM) Latin America LLC
(NYSE:GMH); and EchoStar's DISH Network (Nasdaq:DISH) and USA Media in the U.S. In addition, 34 digital set-top
box manufacturers have licensed OpenTV's software, and more than 1,100 developers have joined the Company's
OpenAdvantage developer program.
Worldwide headquarters for OpenTV is located in Mountain View, Calif. Information on OpenTV is available at
www.opentv.com.
CONTACT: Miller/ Shandwick Technologies
David Lawrence/ Liz Houghton
Tel: +44 207 240 8666
dlawrence@miller.shandwick.com
lhoughton@miller.shandwick.com
or
OpenTV Investor Relations
Gary Fuges, 650/429-5531
gfuges@opentv.com
or
OpenTV Europe
Riki Rau, eTel: +33 1 5858 2200
urau@europe.opentv.com
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