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HotStreams from Siemens: Interactive multimedia video services will help to generate innovative business ideas
URL(s): Siemens
The market will soon see the launch of Siemens’ HotStreams,
a platform for inter-active on-demand videos that can run on
mobile phones, PDAs (Personal Digital Assistants), PCs, and
TVs with a set-top box. HotStreams combines
internet-specific features, such as hyperlinks, hotspots and
frames, with video se-quences. This allows videos to be
linked to additional information by means of sensitive
buttons offered within the video. Users activating one of
these buttons will branch from the film straight to a web or
WAP site or to another video. A per-son watching a video
sequence about the stock market, for instance, can
imme-diately call up individual share charts without
switching to another application. This will offer innovative
companies a host of new business opportunities: mul-timedia
information services, mobile shopping linked with
video-supported prod-uct descriptions, entertainment
services, subscription services for financial and sports
news and various commercial applications such as e-learning,
product training, and support for maintenance technicians.
HotStreams can be used in mobile radio and fixed networks
based on GPRS, UMTS, or xDSL. The Siemens product will
become available to carriers and enterprises in De-cember
2001.
Before, information could only be conveyed statically. With
HotStreams, it comes alive and is so much more attractive.
Travel agents will be able to send their clients on their
way equipped with multimedia tips about event schedules,
tour highlights, and details of entrance charges, which they
can call up at any time on their mobile terminal.
Hot-Streams also makes it possible to add product
information or advertisements to multi-media offers. For
example, when calling up a sports information service, users
could also be given information about sports shoes, tennis
rackets, and other sports articles.
Customers can call up different versions of, for example, a
news or stock market ser-vice, opting to view either the
full or shortened form - the idea being that they only pay
for what they actually want to see. They can also decide if
they want to accept product information (advertising) or are
willing to pay extra for uninterrupted, advertisement-free
services. With HotStreams, telecommunications carriers and
content providers in par-ticular will be able to offer
suitable information using Video-on-Demand automatically,
based on stored user profiles, and create an individual
invoice for each customer.
These diversified services are of particular interest where
B2B (business-to-business) applications are concerned. For
example, when a new car model is introduced, sales
representatives could call up details of prices and features
on their terminal as well as sales videos; service
technicians, on the other hand, would receive information
about technical innovations, vehicle inspection procedures,
and replacing worn parts.
To be able to use HotStreams services, end customers must
have a mobile phone with a standard internet browser and
scripting-enabled player. The services can also be used with
a PDA or notebook in conjunction with a GPRS-enabled mobile
phone. Con-tent brokers will understand the value of the
HotStreams content management tool which they can use to
design and make HotStreams services which are appealing and
attractive.
With HotStreams, Siemens is offering a solution that links
video streaming and content and so supports the growing
convergence of the media and telecommunications indus-tries.
The Siemens Information and Communication Mobile Group (IC
Mobile) offers the complete range of mobile solutions
including mobile devices, infrastructure and applications.
Devices include mobile phones, wireless modules, mobile
organizers and cordless phones as well as products for
wireless home networks. The infrastructure portfolio
includes the complete range of GSM, GPRS and UMTS mobile
net-work technologies from base stations and switching
systems to intelligent networks, e.g. for prepaid ser-vices.
Applications cover mobile services for Unified Messaging,
Location Based Services, and Mobile Payment. For the fiscal
year 2000 (which ended September 30, 2000), IC Mobile
recorded sales of EUR 9 billion and EBIT of EUR 758 million.
The group employs 29,840 employees worldwide. (March 31,
2001).
Siemens AG
Corporate Communications
Press Office
D-80312 Munich
Tel.: +49-89 636-41325
Reference number: ICM S 200109.086 e
Press Office
Information and Communication Mobile
Solutions
Marion Bludszuweit
D-81379 Munich, Tel.: +49-89 722 50483; Fax: -55880
E-mail: Marion.Bludszuweit@icn.siemens.de
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