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Starfish Software Announces Simplify GPRS
URL(s): Starfish Software
SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--Sept. 13, 2001--Today, during CTIA Wireless I.T. & Internet 2001 in
San Diego, Calif., Starfish Software, leading provider of end-to-end synchronization and mobile data connectivity
solutions, announced the availability of Simplify(R) GPRS software. Designed for Windows PCs and Windows
CE/Pocket PC devices, Simplify GPRS automatically configures an attached General Packet Radio Service
(GPRS)-enabled mobile phone or device to become a high-speed wireless modem. The carrier-class Simplify GPRS
solution enables rapid, next-generation wireless Internet access for web browsing, e-mail and file sharing from a laptop
computer or Pocket PC device, anywhere there are wireless services.
Starfish's Simplify is a connectivity platform that provides wireless carriers a solution for building their brand as a
reliable, data services provider, while driving data service revenues and margins by making it convenient for subscribers
to use their data network. Device manufacturers will benefit from Simplify by having a platform to accentuate the
value-added features of their next-generation phones and devices to encourage broad adoption among wireless carriers
and ultimately, the consumer.
Simplify GPRS, the first solution in the Simplify series, will be licensed to GPRS wireless carriers worldwide, as well as
manufacturers of wireless devices for GPRS networks for inclusion with their devices. Users can quickly set up and
connect their Windows laptop or Pocket PC device to their wireless carrier's GPRS network for fast Internet access to
information and enterprise applications, with support for automatic phone detection and driver installation. Powerful
diagnostic capabilities are included in Simplify GPRS, reducing support costs to carriers by empowering end users. An
SMS client, along with additional applications, can be integrated into Simplify GPRS.
"Our partners have long relied on Starfish's data mobility solutions to attract and retain customers. Starfish's Simplify
platform provides wireless carriers with unique solutions for driving their data services business and building
relationships with their subscribers," said Ms. Gregg Armstrong, chief operating officer of Starfish Software. "Simplify
GPRS helps carriers accelerate adoption of their GPRS services by providing their customers with 'Instant Internet
Connectivity to Go' for high-speed access to corporate data, e-mail and personal information."
Over 30 carriers in more than 25 countries have announced implementation schedules for GPRS, representing over
300 million subscribers. AT&T Wireless recently announced they were the first wireless carrier in the United States
offering advanced wireless data services. They are deploying a Simplify GPRS-based solution bundled with its first
GPRS phone shipments -- the Motorola Timeport(R) P7382i. Motorola is the first device manufacturer to include a
Simplify GPRS-based solution with its wireless GPRS capable phones. The new Motorola Timeport(R) wireless GPRS
capable phone and software combine to provide customers with voice-activated dialing and allows for high-speed data
access to corporate Intranet sites, e-mail and personal information, such as calendars and contact information.
"GPRS device manufacturers will greatly improve the data connectivity experience they provide to their customers with
Simplify GPRS," said Mark Andrews, director of the Simplify GPRS program for Starfish Software. "This unique platform
helps make the emerging 2.5G networks an increasingly viable solution for business users connecting to Enterprise
applications and data, as well as for consumers to keep in touch with their favorite Internet spots."
"The advent of GPRS wireless networks and handsets provides an efficient way for users of hand held and traditional
portable computers to connect to the web using their cell phones. Simplify GPRS is a powerful solution for GPRS
wireless carriers," said Jim Forbes, executive editor, DEMOletter for IDG Executive Forums. "Simplify GPRS lets users
manage the GPRS and Circuit Switched Data Calls using a single interface, which simplifies the wireless experience.
Wireless GPRS carriers, and their end users, will appreciate the breadth and flexibility of Simplify GPRS."
Simplify GPRS is available now in world wide localized language versions. Contact Starfish Software sales at (831)
461-5800 (US toll free 888-961-9696) or e-mail sales@starfish.com for additional details.
About Starfish
Starfish Software (www.starfish.com) is a leading supplier of end-to-end synchronization software and mobile data
connectivity solutions for the wireless Internet. The company leverages its standards-based TrueSync and Simplify
platforms to develop and deploy next-generation synchronization and mobile data connectivity solutions for wireless
carriers, Internet portals, enterprise and device manufacturers worldwide. An industry leader and technology innovator,
Starfish is one of the founders of the SyncML Initiative, an industry movement to pioneer an open industry specification for
synchronization of remote data and personal information across multiple networks and devices. Starfish customers and
partners include leading Internet Service providers, wireless phone and device manufacturers, and telecommunications
leaders, such as Yahoo! (Nasdaq:YHOO), Excite@Home (Nasdaq:ATHM), Motorola (NYSE:MOT) and Hewlett-Packard
(NYSE:HWP). Founded in 1994, Starfish is a wholly owned independent subsidiary of Motorola with headquarters in
Scotts Valley, CA.
CONTACT: Starfish Software
Randy Delucchi, 831/461-5815
randy.delucchi@starfish.com
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