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Logica Delivers World's First Multimedia Messaging Demo Over GPRS
URL(s): Logica
ROME, Sept. 17 -- Logica confirms its leadership position in
mobile messaging by presenting the world's first ever live multimedia
demonstration over a GPRS network, at the Mobile Multimedia Messaging
Conference in Rome, today.
Multimedia Messaging (MMS) allows mobile devices to send and receive a
range of messages such as animated graphics, pictures, and streaming video and
audio. It can provide mobile operators with a 3G service on a 2.5G network
and bring a vast new range of services to subscribers without having to wait
for the introduction of UMTS infrastructure.
Today's demonstration took place at the Mobile Multimedia Messaging
conference in Rome (stand #1) and is based on Logica's Multimedia Messaging
Service Centre (MMSC). It highlighted the ability of Logica's MMSC to manage
rich media messages, and to adapt this content depending on the recipient's
device capabilities and preferences.
"Our demonstration has proven that operators can offer compelling
multimedia messaging today in a GPRS environment. It will be critical for
operators to offer these services as soon as possible in order to build on the
success of SMS and drive up their revenues," commented Gerry McKenna, Chief
Operating Officer at Logica Mobile Networks.
"As the market leader in Mobile Messaging we constantly seek to innovate
and we see multimedia messaging as the key for bringing new-generation
services to subscribers," McKenna added.
Logica is now installing trial versions of its Multimedia Messaging
Service Centre on GPRS and UMTS networks.
About Logica
Logica (LOG.L) is a leading global solutions company providing management
and IT consultancy, systems integration, products, services and support.
Logica's clients operate across diverse markets including telecoms, financial
services, energy and utilities, industry, distribution and transport and the
public sector. The company has over 12,000 staff in 30 countries worldwide.
Founded in 1969, Logica is listed on the London Stock Exchange where it is
part of the FTSE100 index of the largest UK listed companies. More
information can be found at http://www.logica.com .
Logica In Mobile Messaging
Logica is the leading supplier of messaging systems to over 100 of the
world's top mobile telecom operators; these systems serve over 150 million
active subscribers. Logica's market leading position will be further enhanced
by its imminent deployment of the world's first 'live' 3G messaging systems.
In addition, Logica is fast becoming a market leader in the emerging world of
multi-media messaging services, and is a leader in wireless Prepaid and
Roaming solutions.
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