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Ericsson Selects Sybase Software To Anchor Customer Service Application
URL(s): Ericsson Cenaxis Sybase Business Intelligence
EMERYVILLE, Calif., Sept. 17 /PRNewswire/ --
-- The Cenaxis Call Centre Portfolio provides customer-interaction
services to companies with customer-support call centers.
-- Industry Warehouse Studio helps Ericsson provide an integrated,
customer-centric view of data to their Cenaxis customers.
-- Cenaxis customers are able to generate reports easily and analyze their
interactions with customers in order to improve customer services.
Sybase Inc. (NYSE: SY) today
announced that Ericsson has selected Sybase's Industry Warehouse Studio (IWS)
as a key component of its Cenaxis Call Centre Portfolio. The Cenaxis Call
Centre Portfolio provides customer-interaction services to companies that use
call centers to support their customers. IWS software features pre-built data
models for the communications industry that help Ericsson provide an
integrated, customer-centric view of data customers through their Cenaxis Call
Centre Portfolio.
The Ericsson Cenaxis Call Centre Portfolio provides a wide range of
customer-interaction services that companies can deploy on any network. The
portfolio offers service applications for network operators and service
providers as well as business application services for their corporate
customers. With the IWS application, Ericsson has now added full analytical
capability to its call center solution.
Anette Malling, manager of channel development and product management for
Ericsson's call center solutions, said, "We chose Industry Warehouse Studio
because it provides Ericsson with the best framework for incorporating our
management-information-system data with the Cenaxis platform. IWS gives us a
more open-platform and more flexible data models. We also felt confident that
Sybase would deliver what we needed because of our on-going relationship with
them over the past several years."
Because of the IWS data models, Ericsson's customers have been able to
analyze call center data in ways that were not possible previously. "Our
customers can analyze their operations more in-depth now because they can
compare their call-center performance in relation to factors such as customer
profiles, marketing campaigns and product launches," Malling said.
Industry Warehouse Studio (IWS), a product of the Sybase Business
Intelligence Division, is an enterprise-analytic infrastructure that "jump-
starts" the design, development and implementation of focused business
intelligence applications. Corporations use IWS to create world-class
analytic applications that analyze key performance indicators to better
understand their customers and their business.
Peter Back, Nordic regional manager of Sybase Business Intelligence
Division, said, "Ericsson is a perfect example of how Sybase partners with
leading application vendors to help them sell their integrated business
intelligence applications. Industry Warehouse Studio supplies the
infrastructure that enables the further development of next-generation
business intelligence applications."
About Sybase Business Intelligence Division
The Sybase Business Intelligence Division offers software and professional
services that transform data into actionable information so businesses can
increase market share, reduce customer turnover, and up-sell products to
existing customers. The division partners with leading business intelligence
vendors to provide solutions to specific markets, including financial
services, credit cards, media, insurance, banking, telecommunications and the
Internet. Key products include Industry Warehouse Studio for complete
industry-specific analytical CRM; Adaptive Server IQ Multiplex for high-
performance data warehousing; and seePower(TM) -- dynamic visualization
analysis software. For more information, visit the Sybase Web site:
http://www.sybase.com/bi.
About Cenaxis(TM) and Ericsson
Cenaxis is Ericsson's total solutions product portfolio for network-based
customer interaction. The portfolio is designed to meet the needs of network
operators, service providers and their customers. Cenaxis provides a wide
range of fully-featured customer interaction service services. It has
powerful enabling architectures that can be deployed in any network. For more
information, visit the Ericsson Web site:
http://www.ericsson.com/NI/ni_cc/code/ni_cc.html
Ericsson, headquartered in Sweden, is shaping the future of mobile and
broadband Internet communications through its continuous technology
leadership. Providing innovative solutions in more than 140 countries,
Ericsson is helping to create the most powerful communication companies in the
world.
About Sybase, Inc.
Sybase provides enterprise-class software solutions that fuel e-Business
and enable access to Information anytime, anyplace. With its industry-leading
Enterprise Portal (EP), mobile and wireless, business intelligence and
vertical-market solutions, Sybase is one of the largest global independent
software companies in the world. For more information, visit the Sybase Web
site: http://www.sybase.com.
Sybase and Industry Warehouse Studio are trademarks or registered
trademarks of Sybase, Inc. All other company and product names mentioned may
be trademarks of the respective companies with which they are associated.
Daniel Speranta
Nordic Marketing Manager
Sybase Business Intelligence
+46 (0) 8 5871 1051 (direct)
+46 (0) 70 343 8698 (mobile)
daniel.speranta@sybase.com
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