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Nokia Game Kicks Off On November 4
URL(s): www.NokiaGame.com
HELSINKI, Finland, Sept. 21, 2001--Nokia Game 2001, an interactive all-media adventure provided by
Nokia, will be played November 4-23 in 28 countries in Europe and the Middle East simultaneously.
During the game, players will take on the identity of the main character and be immersed in a mystery they need to solve.
Nokia Game is a skill-based game in which players must complete various challenges and solve puzzles based on clues planted
in the media landscape around them. A number of SMS messages, short TV movies, websites, radio announcements, newspaper
and magazine ads, e-mail, and mobile phone calls guide players through the game, providing them with information, clues and tasks
to perform.
There is no participation fee to participate in Nokia Game. To play, participants need to have access to the Internet, an e-mail
address, and a mobile phone with the capacity to receive short messages. There is no age limit to play the game, but people under
the age of 18 need their guardian's permission to participate.
This year players can play longer and collect points before being dropped out of the game. Players win points by visiting
websites, playing online games, finding information, and answering questions, for example. The players with the highest final
scores will be able to participate in the grand final of the game. During the game, players can view their own scores on their
personal game website page. At the end of the game, the 50-100 best players in each country will win a special new Nokia
phone.
"This is the third time we are bringing Nokia Game to mobile phone users. Last year, half a million people played it in 18
countries across Europe. This year's Nokia Game will involve even more players in more countries, providing them with thrilling
experiences and challenging tasks during an intense 3-week period. Players will be able to chat with each other on the game
website while they play. This type of promotional activity is a good fit with our brand promise of connecting people and reflects
the growing importance of entertainment in mobile services," said Pekka Rantala, Vice President, Marketing Services, Nokia
Mobile Phones.
Nokia Game 2001 will feature Club Nokia and digital services. Members of Club Nokia can get operator logos, ring tones, and
picture messages with Nokia Game themes from Club Nokia. Club Nokia is an on-line community and loyalty program offering
exclusive services to Nokia phone owners in Europe, the Middle East and Africa. The Club Nokia web and wap services can be
accessed once the Nokia phone is registered with Club Nokia. For more information on Club Nokia, please see
www.club.nokia.com.
Players can register for the game at www.NokiaGame.com between October 4th and November 3rd. Game developments can
also be followed on this site.
A press section where members of the press can download Nokia Game related pictures and ring tones, and follow news
updates on the game opens at www.NokiaGame.com October 4.
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure
solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed and IP networks.
By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people.
Nokia is a broadly held company with listings on six major exchanges.
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