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PlusDial and Add2Phone Provide SMS-Based Ticket Service for Helsinki City Transport
URL(s): www.add2phone.com
HELSINKI, Finland, Sept. 21, 2000--Helsinki City Transport introduces text messages as travel tickets
during the International Car Free Day Campaign (22nd-23rd September). The world's first mobile ticket service for public
transport is provided by PlusDial MTSP together with technology partner Add2Phone Ltd.
SMS-ticket service uses standard text messages and a unique validation method to provide the service for all mobile phone
subscribers in the Helsinki metropolitan area. During the two-day pilot, all customer feedback is collected and analyzed to benefit
a large-scale SMS-ticket trial that is scheduled to begin later this year. The ticket is specially priced and is valid for a full day of
travel on the city's green trams and metro service.
"Mobile payment and ticketing makes public transport in Helsinki more accessible. Buying a ticket in advance is easy and it
makes tram traffic more flexible. SMS-ticket service will increase the number of commuters in Helsinki City Transport, especially
among younger passenger groups and people visiting in Helsinki," comments Mr. Seppo Vepsalainen, Planning Director, Helsinki
City Transport.
Text messages are a part of everyday life in Helsinki and the Helsinki City Transport Ticket service is another Finnish
breakthrough in mobile services and m-commerce. The ticket arrives in real-time when it's ordered and is automatically recorded
on to the customer's phone bill. All major mobile network operators in Finland, including Sonera, Radiolinja and Telia, have opened
their network access for the SMS-ticket service.
About Add2Phone
Add2Phone is a global forerunner in software technology for the mobile applications market. Our products include Mobile
Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable
growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and research and development center is
located in Helsinki, Finland. Add2Phone sales offices and customer support centers are located in Frankfurt (Germany) and
Boston (USA).
For more information on Add2Phone, visit our website at http://www.add2phone.com
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