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Burntsand and Adobe Systems Team to Deliver Powerful Image Processing to Documentum 4i(TM) Web Content Management Edition
TORONTO, Oct 02, 2001 - MOMENTUM 2001 DOCUMENTUM WORLDWIDE USER CONFERENCE - BURNTSAND INC.
(BURNTSAND) (TSE:BRT), a leading eBusiness solutions integrator announced today that it is working with Adobe Systems Incorporated to deliver
breakthrough-imaging capabilities to workflow and content-intensive enterprise communications, collaboration, and commerce activities. The focus of this
business initiative is the integration of Adobe(R) AlterCast(TM) imaging server software with Documentum 4i(TM) Web Content Management (WCM) Edition.
Documentum (Nasdaq: DCTM) is the leading provider of enterprise content management.
Burntsand, a North American eBusiness solution integrator for both Adobe and Documentum, is dedicating a team of business strategy, technical, and
business development resources to the application of Adobe AlterCast functionality in solutions utilizing Documentum 4i WCM Edition.
This combination brings unprecedented flexibility, creative control, quality assurance, and cost and time-to-market efficiencies to graphics and image production
processes that are increasingly associated with supplier, employee, and customer facing communications across the entire media mix, from documents and
brochures, to optical media such as CD-ROM, as well as Internet portals and distribution via mobile devices, such as PDAs.
"Improvements to automated content authoring and production tasks have not kept pace with the growing need for rich content throughout the business
environment", stated Paul Bertin, President and CEO of Burntsand. "Much of the work remains manual, resulting in unacceptable costs and bottlenecks.
AlterCast solves important aspects of this problem."
AlterCast is a customizable imaging server for modifying and transforming data-driven graphics. Well-designed business and content production processes can
now rely on AlterCast technology to extend Documentum-based dynamic publishing workflows for print, Web and other distribution channels across the media
mix.
"We're pleased to work with Burntsand to bring dynamic imaging to content management solutions for global 2000 companies," said Bryan Lamkin, senior vice
president of Web publishing for Adobe. "Documentum 4i eBusiness Platform, Adobe Altercast, and Burntsand's extensive experience are a powerful
combination that help customers realize significant savings in automating image production for the most visually compelling e-commerce experience."
Taking advantage of the integration developed by Adobe to link AlterCast with Documentum 4i, Burntsand is creating solutions that enable businesses to
leverage a single visual source file by applying it to numerous, diverse business purposes. For example, non-technical business users can manipulate pricing
information associated with a visual and then transform, according to business rules "on the fly" to multiple target file formats. Documentum provides robust
production workflows, tagging and management of visual assets, and publishing support for a variety of media, including Web, print, and CD- Rom.
"With Documentum 4i and Adobe AlterCast, these Burntsand solutions leverage valuable content assets and help maximize returns from marketing, supply
chain, customer management, and a host of other activities and functions across the enterprise," stated Jay De Walt, vice president of partner initiatives for
Documentum. "Burntsand is uniquely positioned to help customers manage and exploit the application of high value imagery and content- intensive processes
to meet their business objectives."
For more information about Documentum 4i WCM Edition, please visit http://www.documentum.com/products/editions/wcm/index.html
About Documentum
Documentum is the industry's leading enterprise content management provider, automating the production, exchange and personalization of all types of content,
making it easier for the Global 2000 to gain competitive advantage by connecting employees, business partners and customers, worldwide. Built on an
Internet-scale, XML-enabled and standards-compliant platform, Documentum products manage Web content, power portals, enable collaborative commerce, and
solve regulatory content challenges. Over 300 partners across all major industries, including high tech, pharmaceutical, healthcare, consulting services,
government, manufacturing, financial services, automotive, retail, and consumer goods, build and implement specialized applications using Documentum's
content management infrastructure. For more information, visit Documentum on the Web at www.documentum.com
About Burntsand
Burntsand is an eBusiness Solutions Integrator focusing on SellSide, BuySide and InSide strategic internet-enabled applications. Burntsand's success results
from the ability to create rapid eBusiness solutions for clients in the SellSide and BuySide areas of Commerce, Relationship Management, Content
Management and InSide application areas such as Business Intelligence and global Knowledge Management Solutions. Burntsand's Services encompass the
strategy, technical, and creative disciplines required to define and implement these strategic eBusiness solutions. Headquartered in Vancouver, Burntsand
operates from eight North American locations. The company trades on the Toronto stock exchange (TSE) under the symbol BRT, Burntsand's website address
is www.burntsand.com
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