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Maporama partners with Europcar

URL(s): www.maporama.com


Paris, October 24th, 2001 ­ Maporama, European leader in online mapping and geocentric information services, and Europcar, #2 car rental company in Europe, today announce their partnership to provide online maps via Europcar websites. As a result of the agreement, Internet users can now obtain access to Maporamašs maps to a requested location, through the main Europcar website ­ http://www.europcar.com plus also via the local UK and US national websites ­ http://www.europcar.co.uk and http://www.europcaramericas.com.

Maporamašs services are integrated within the route planning facility section of each Europcar site, visitors simply enter their desired destination, along with the location they are travelling from and Maporama will automatically provide a detailed map and accompanying door to door itinerary, from point of origin to the chosen address. Users can also zoom-in to obtain street-level detailed map of their requested destination, while additional geocentric services such as local weather, proximity information to find local facilities, and step by step driving directions are also provided via a single click.

"Our partnership with Europcar demonstrates that Maporamašs online mapping solutions provide an important value-added component to the online service of any internationally recognised company" said Laurent Vermot-Gauchy, Maporama CEO and President. "Maporamašs integration within Europcar websites demonstrates the highly useful functionality of Maporamašs unique geocentric services, for Europcar customers."

"Europcar is delighted to announce the availability of the leading pan-European online mapping service at Europcar websites," said Caroline Verhague-Soudon, Relationship Marketing Manager at Europcaršs international headquarters. "Maporama is the only online mapping provider to provide complete international coverage and associated exclusive geocentric services in line with Europcaršs needs, adding an important new dimension to the Europcar websites, extending our online services available to Europcar customers."

Maporama provides the worldšs most comprehensive coverage in the online mapping market. In June the company announced the launch of Maporama Brand Search Around, a new powerful marketing tool for brand promotion directly via Maporamašs popular street maps aimed at portals. Maporama recently teamed-up with Yahoo, the leading global Internet communications, commerce and media company, to provide all maps for Yahoošs pan-European Yahoo! Maps service.

About Europcar:

Europcar is one of the most important car rental groups in Europe. Founded in Paris in 1949, Europcar today has a fleet of over 200,000 vehicles in 2,650 stations located in 118 different countries covering Europe, Africa, Asia Pacific, Central America and the Middle East. The company is owned by Volkswagen AG, the number one car manufacturer in Europe.

For more information please go to http://www.europcar.com

About Maporama:

Maporama SA develops and markets a complete set of geocentric products that provide companies with a powerful tool for increasing their customers' loyalty. Maporama's detailed maps and itineraries increase a website's added value by guiding visitors directly to a specific address in the real world and providing them with relevant location-based information.

Maporama offers the best geographic coverage of all providers: its cartographic database contains over 635,000 cities in all countries in the world, as well detailed street maps of more than 50,000 cities on four continents (Europe, the Americas, Australia, and Asia). Thanks to Maporama, high-quality maps of the entire world are available to all companies and to all Internet users via any device connected to the Net: Maporama's solutions are perfectly compatible with all desktop and mobile hardware, including regular PCs, Mac, Pocket PC, Windows CE, Psion, Palm Pilot, WAP phones, set-top-boxes...

Over 400 customers, including Yahoo!, Shell Gas, Europcar, Packard-Bell, Ryanair, and Thomson Multimedia, have chosen Maporama's personalised solutions to increase their customer's satisfaction and loyalty. Maporama is headquartered in Paris and maintains its European presence through a network of subsidiaries (London, Hamburg, Madrid, Amsterdam). www.maporama.com



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