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YAKARA PLC TO LAUNCH 'TXTM8S' ON 23RDFLOOR.COM
URL(s): www.23rdfloor.com
Edinburgh, UK (10 September, 2001) - 23rdfloor.com is to deploy Yakara's patent-
pending mobile community technology, m-groups. 23rd Floor is a web site developed
by Airside and BT Cellnet. The deal was finalised on 24th August and services are
expected to be live and available to BT Cellnet customers via 23rdfloor.com before
Christmas.
The m-groups friends package will be branded as 'txtm8s' on the 23rd floor portal
which is primarily aimed at the youth market. txtm8s users will be able to create
private communities with their friends where they can vote, chat, share logos and ring
tones and play games.
m-groups is a reliable, scalable product that generates revenue for network
operators on existing networks – a key business requirement for addressing the
costs incurred by the purchase of 3G licenses.
The deal highlights the growth in demand for 'community' and 'lifestyle' services
within the mobile Internet market, as Wireless Operators strive to differentiate by
turning to new and more compelling services. The mobile Internet market is
predicted to be worth $205bn by 2005.
Yakara was established in 1995 to create software products for the
telecommunications industry. Yakara headquarters are in Edinburgh, United
Kingdom and customers include some of the worlds leading telecommunication
infrastructure manufacturers and network operators. The company is accredited with
the ISO 9001 TickIT standard for quality management systems.
Our core product is m-groups, a location-based group messaging service which
enables mobile subscribers to easily communicate with groups of people for business
or leisure purposes. m-groups is an application for GSM and 3G networks, and can
interface to Network Operators' existing infrastructure providing an integrated and
scalable solution.
Yakara also offers a comprehensive portfolio of services for the telecoms market
from strategic consultancy and proprietary technology to systems integration,
solutions delivery, testing and commissioning. Yakara-built systems process millions
of calls every day all around the world. www.yakara.com
About 23rd Floor
23rd Floor is aimed at the 16-24 year old mobile phone user and is being billed as the
web site that supplies all the nourishment and nutrition your mobile will ever need.
23rd Floor offers everything from music, and downloadable images, to interactive
entertainment that will transform your mobile from a mere communication device, into
an awesome entertainment complex that will delight your friends and crush your puny
enemies! www.23rdfloor.com
23rd Floor is an Airside web site developed in association with BT Cellnet. BT Cellnet
is supporting Airside's creative development of 23rdfloor.com to provide developers
of mobile entertainment products a route to market. Developers interested in
launching their products on 23rdfloor.com should register at www.expidas.com.
About Airside
Since its foundation in 1997, Airside has developed into a creative agency that quite
impressively specialises in every aspect of design, from creative direction to the
production of digital media.
Airside is a design company first and foremost. The Airside team think a lot about
experiences and feel strongly that interaction is not something to be found
exclusively on a computer screen. Consequently they tend to work with a wide range
of media and have many self initiated projects running alongside their client work.
They like to collaborate and enjoy getting inside people's heads. Most importantly
they try to have a laugh, because that's the point of it all really!
Recent Airside clients include: MTV, Channel 4, BBC Radio Three, BT Cellnet,
Nadav Kander, Lemon Jelly, John Paul Jones, Paul Oakenfold, The Serpentine
Gallery and the White Cube Gallery. www.airside.co.uk
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