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CMG WIRELESS DATA SOLUTIONS ANNOUNCES INTEROPERABILITY WITH SONY ERICSSON FOR MULTIMEDIA MESSAGING (MMS)
URL(s): www.cmg.com
Nieuwegein, the Netherlands, 2 November 2001 - CMG Wireless Data
Solutions, the global leader in competitive edge messaging and transaction
solutions, today announced the successful completion of the
interoperability test between Sony Ericsson's T68 handset and CMG's
Multimedia Messaging Service Centre (MMSC). This first successful
interoperability test is a major step towards the launch of MMS in 2002.
The two main factors for commercial success will be, the availability of
handsets and a smooth and universal user experience. Multimedia Messaging
is expected to be a key revenue generator for GPRS and 3G networks. CMG
already performs MMS trials with several operators worldwide, and has
closed contracts for commercial delivery of MMSCs at 5 operators; Telenor
of Norway and four operators in the Telia group.
Multimedia Messaging is the multimedia evolution of SMS. It builds on the
proven business models of SMS, which today accounts for 10-20 per cent of
some of the leading mobile operators' revenues (CSFB, 3G Mobile, 2001).
MMS extends these business models with a richer user experience and
increased ease of use, enabling users to share experiences and express
themselves through media-rich, instantly delivered messages.
Today's youth, grown up on video games and the Internet, has adopted SMS
as an icon and is expected to embrace MMS as well. And there is
potentially a new user group: subscribers who consider recording a voice
memo, for example, easier than composing an SMS message. If the SMS
experience is used as a model, the uptake of MMS will most probably start
among consumers, especially the young, and certain 'niche' professionals,
before business users discover its attraction and switch over in
increasing numbers.
"We are proud to have completed MMS interoperability testing with the
first handset announced to support MMS, the Ericsson T68. Based on the
successful test we have agreed that CMG will deploy T68 handsets in the
trials of our MMSC. In our opinion interoperability is key to the success
of MMS. CMG is not a supplier of handsets, which gives us an excellent
position to realise MMS interoperability with the handset vendors. We are
currently testing a Nokia handset, which is progressing very well," said
Geert Kolthof, vice president for CMG Wireless Data Solutions.
CMG has an extensive interoperability testing program in place, to
establish interoperability of the CMG MMSC with various handsets, but also
with MMS applications and with other vendors' MMSCs and WAP gateways.
MMS is a mass-market service, and will soon be supported as a standard
capability on mobile handsets, from low end to high end. Typical MMS
handsets will have built-in digital cameras and voice memo recorders, as
well as connectivity to external equipment such as cameras and MP3
players. The user will have a library of pictures, sounds and videos to
include in messages. These can be downloaded from the Internet, saved from
received messages or created by the user.
When MMS will be launched the penetration of MMS compliant handsets will
initially be low. CMG's Multimedia Messaging solution includes two
applications that extend the MMS experience to all users, regardless of
terminal capabilities: the Legacy Support Application and the Multimedia
Library. The Legacy Support Application delivers multimedia messages to
users with pre-MMS handsets. When a multimedia message is addressed to a
user with a pre-MMS handset, he/she receives a notification and accesses
the message through any web browser. In CMG's Multimedia Library, users
with pre-MMS handsets can send multimedia messages. This web-based
application offers pictures, sound clips and video clips for the user to
include in multimedia messages. These messages can be sent from an MMS
handset or directly from the Multimedia Library web page.
About Multimedia Message Service Centre (MMSC)
Multimedia Message Service Centre is a store and forward engine for
Multimedia Messages. It processes and distributes MMS messages between
mobile subscribers, and between subscribers and applications. The modular
architecture of the MMSC enables operators to scale it to meet their
capacity and budgetary requirements. Besides the Legacy Support
Application and the Multimedia Library the MMSC consists of:
* Multimedia Album: users can store and manage their favourite
Multimedia content on their handset or in their Multimedia Album. The
Multimedia Album is a permanent, central store for pictures, sound clips
and video clips received in multimedia messages or generated on the phone.
* Payment Broker for real-time billing and rating.
* Business Tools for reporting and analysis of service data.
* An extensive suite of CMG and third-party MMS applications,
such as games, sports and animated mail, enables marketing of
application-to-mobile services.
All components of CMG's MMS solution have been designed around one
fundamental criterion: guaranteed quality of service at peak performance
rates. Operators and service providers can rely on CMG to enable MMS
success, in the same way CMG has enabled operators to create success in
SMS.
About CMG Wireless Data Solutions
CMG Wireless Data Solutions is the leading global supplier of messaging,
mobile Internet and Customer Care & Billing solutions for the wireless
industry. CMG develops high-end solutions in close co-operation with its
partners. To date, more than 200 of these quality solutions have been
delivered to over 100 operators worldwide. They are widely recognized as
being the best around, combining minimum operator intervention with
maximum performance and availability. The portfolio includes solutions
based on the Multimedia Message Service Center, Wireless Service Broker*,
supporting WAP and i-mode services, Mobile E-mail, Short Message Service
Center, Cell Broadcast System, Unified Messaging Solution and EPPIX
(Customer Care & Billing System).
CMG Wireless Data Solutions is a division of CMG plc (www.cmg.com). CMG
was established in 1964 and currently employs over 13,000 people. The
Group is listed on the London and Amsterdam Stock Exchanges.
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