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Emergency Services At Top of Americans' Wishlist for Wireless Phones
URL(s): LetsTalk.com
SAN FRANCISCO, Nov. 6, 2001--Three out of five Americans believe that the most important feature they would
like to have in their wireless phone is the ability to have 911 dispatchers locate them in case of an emergency, according to a national study
conducted by Harris Interactive. The study, commissioned by wireless retailer and enterprise solutions provider LetsTalk.com, asked more than
1,000 people what they felt was the most important feature in a wireless phone. Participants were able to rank their top three choices from six
features.
"This survey shows that in the minds of Americans new features such as video games, MP3 players, and email take a back seat to safety and
security," said Delly Tamer, CEO and president of LetsTalk.com. "While wireless carriers face significant expense and complex issues regarding
the implementation of E-911 capabilities, this survey shows that it is a feature in great demand."
Harris Interactive conducted the survey on behalf of LetsTalk.com between October 11 and October 14, 2001, interviewing a representative
sample of 1,006 Americans 18 years old or older. Each respondent was asked to choose "which feature is the most important to have in a
wireless or cellular phone."
--
59% chose "the ability to have 911 dispatchers locate your phone in the case of an emergency" as the most important feature
--
7% chose the ability to send and receive email
--
4% chose "a phone that also has a camera built-in, so you can take pictures and email those pictures to your friends"
--
1% chose "FM Radio", "MP3 Player" and "Video Games" each
When people were asked what their second choice was:
-- 23% chose the ability to send and receive email
-- 11% chose the built-in camera
-- 6% chose E911
-- 5% chose FM Radio
-- 3% chose "video games" and "MP3" player
You may view the study in its entirety by visiting www.LetsTalk.com.
About LetsTalk.com
LetsTalk is an online retailer, distributor, and enterprise solutions provider for wireless service plans and devices. LetsTalk's Enterprise
Wireless Management Suite enables corporations to better manage and control their wireless expenses. LetsTalk offers its business partners
user-friendly wireless product comparison sites and through its proprietary, wholly-owned fulfillment center, is uniquely able to customize and
brand products. LetsTalk.com features one of the largest selections of wireless products and services available, including phones, PDA's and
two-way email devices. LetsTalk.com is based in San Francisco and was founded in July of 1999.
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