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TribalText(tm) Beats Mobile Spam
Amidst rising concerns that an ever-increasing volume of unsolicited
("Spam") advertising is about to hit mobile phones, Cube:80, a UK developer
of mobile marketing tools and platforms, has today announced the launch of
the TribalText(tm) service for marketers, agencies, and brand owners.
TribalText(tm) is the first ASP (Application Service Provider) based, opt-in
only, mobile marketing solution.
TribalText(tm) makes it easy to have a text, or SMS, 'conversation' with
customers, ANYWHERE - ANYTIME. With web-based access to a comprehensive
suite of campaign authoring tools, interactive mobile marketing events can
be designed, created and tested on the TribalText(tm) website in a matter of
hours. No technical expertise is necessary - the system is simpler than a
word processor and includes pop-up tutorials to help new users get started.
"We have designed the TribalText(tm) system for creative professionals - not
computer specialists," says Ian Biscoe, Cube:80 Sales & Marketing Director.
TribalText(tm) provides an extremely flexible and easy-to-use platform for
developing and delivering Text Marketing campaigns. No capital investment
is required - a PC and an Internet connection is all that is needed. For the
first time, permission-based mobile campaigns can be launched or updated to
reflect the fast-paced lifestyle of mobile consumers. Cube:80 presents
TribalText(tm) as the fastest, most inexpensive path from a creative at the
desk to the customer at large.
TribalText(tm) can be used as part of a cross-media campaign or to drive
customers to communicate with the brand from their mobiles via strategically
placed communication in existing advertising, packaging, on billboards, or
at dedicated location events. Large and small businesses alike can now
reach their tribe using text messages for less than the cost of a newspaper
add. The TribalText(tm) system offers flexible pricing models so that
clients are only charged for the time they use the service and for the
number of customers they communicate with.
The TribalText(tm) system includes simple but powerful analysis tools to
gauge the effectiveness of wireless campaigns. Whether it is a print ad or
an interactive mobile marketing campaign, advertisers expect results.
TribalText(tm) customers get real-time information and analysis of their
mobile campaign, via the web or through designated handsets, from the
instant the campaign kick's off through to completion.
The TextShots(tm) service, also available at ,
provides a simple and reliable method to send post opt-in text messages or
invites to future TribalText(tm) events. All TextShots(tm) are checked
against the opt-in database for a specific customer before transmission.
Through real-time checking of TextShots(tm), TribalText(tm) ensures that a
campaign text message is sent only to those customers who say they want it -
"this is the way TribalText(tm) beats mobile spam".
For more information or to get a demonstration of the TribalText(tm) system
please visit .
The Mobile Messaging Phenomena
Texting, text messaging, or SMS (Short Message Service), whatever you call
it, is a massive hit with "Generation Wireless". Half of texters are in the
15 to 24 age group. Text-based campaigns are paying off for marketers who
need to reach this demographic. 60 Billion text messages per quarter are now
being sent around the world. In the UK, the number is now more than 1
Billion per month.
About Cube:80
Cube:80 is in the business of Reconstructing Wireless(tm) -- by taking apart
conventional thinking on wireless data services and applications. Cube:80
starts by asking what is relevant when customers are mobile, while
understanding what can realistically be expected from wireless
infrastructure at any one point in time.
Cube:80 creates tools that allow others to produce relevant content for
people on the move. Cube:80 focuses on three key areas related to wireless
networks and content that is accessed via mobile devices: Wireless Marketing
Tools & Services; Wireless Entertainment Tools & Content; and Wireless
Authoring Tools. Cube:80 Limited is a privately held technology and mobile
services company, based on the south coast of England near Southampton. The
founders and management team of Cube:80 are experts in digital media, mobile
technology and marketing. To learn more about Cube:80 please visit
www.Cube80.com
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