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MapInfo Achieves Siebel Validation
URL(s): www.mapinfo.com/siebel
TROY, N.Y.-Dec. 17, 2001--
MapInfo Becomes First Validated Siebel Partner to Offer Location-based Solution; Now Organizations Can Increase the ROI
from Siebel eBusiness Applications with Location Intelligence, Analysis and
Visualization
MapInfo Corporation (Nasdaq: MAPS) today announced that the integration between its MapInfo MapX(R)-based solution
and Siebel eBusiness Applications version 6 has been successfully tested and validated by Siebel Systems. Siebel Systems, Inc.,
(Nasdaq: SEBL), is the world's leading provider of eBusiness applications software. The Siebel Validation Program evaluates and
documents integrated third-party solutions by putting them through rigorous technical testing. MapInfo is the first partner offering
location-based solutions to complement Siebel eBusiness Applications.
Knowing the location of a customer's prospects and assets is a springboard to providing better business intelligence and
optimizing sales and marketing efforts. Many leading organizations have discovered that location intelligence capabilities provide an
edge to best satisfy and service customers and prospects, while providing a competitive edge. With this validated solution, joint
customers can now easily add location intelligence to their customer-centric eBusiness applications and realize high returns without
investing technical resources to create custom capabilities. In addition, MapInfo and Siebel Systems can provide subject matter
expertise in developing and delivering key customer-centric eBusiness capabilities that add true value to the business and its
customers.
Siebel Systems provides an integrated family of eBusiness applications software enabling multichannel sales, marketing, and
customer service systems to be deployed over the Web, call centers, field, reseller channels, retail, and dealer networks.
"The MapInfo partnership with Siebel Systems represents a convergence of two important application areas: location
intelligence and customer-centric eBusiness. This combination of capabilities provides the services and solutions that customers are
demanding for achieving a competitive advantage through increased productivity," said David Sonnen, Consultant for Spatial
Information Management at International Data Corporation (IDC). "MapInfo's technology helps Siebel Systems' customers
develop a wide range of location-intelligent applications, for improved business decisions via location-aware customer analysis."
The integrated and validated solution enables companies to enhance many facets of their customer-centric eBusiness
applications with location intelligence. For example, sales and marketing departments can quickly plan highly targeted marketing
campaigns by visually determining the location of customers with the highest revenue potential. Telecommunications call centers
can identify the source of a wireless customer's dropped call and correct it as soon as possible. Maintenance crews can plan
efficient routes that will let them service the most customers in the least amount of time, leading to increased efficiencies and
customer satisfaction.
"The integration of Siebel eBusiness Applications with MapInfo's MapX-based solution, delivers optimized customer-centric
eBusiness capabilities through compatible architectures, and cutting-edge technology for companies that want to capitalize on
location intelligence in building dynamic customer relationships," said Michael Straub, Alliances Technical Director at Siebel
Systems.
"Almost all leading businesses today are adopting customer relationship management strategies in order to find new customers,
serve existing customers and establish meaningful, long-term relationships with them. The joint MapInfo and Siebel Systems value
proposition enables organizations to add a valuable location intelligence dimension to their customer-centric eBusiness
applications," said Brian Lantz, Vice President, Global Business and Sales Development at MapInfo. "Siebel Systems' outstanding
reputation in the eBusiness space will open doors for MapInfo as we extend the reach of location-based technology to this
market."
Siebel Systems forms alliances with proven technology leaders to deliver tangible business benefits throughout the enterprise.
The Siebel Validation Program applies rigorous technical scrutiny to evaluate and document integrated third-party solutions. By
choosing Siebel eBusiness Applications and validated partner solutions, Siebel Systems' customers can pursue a best-of-class
software acquisition strategy and quickly deploy the very best solution available.
For more information about MapInfo's partnership with Siebel, visit: http://www.mapinfo.com/siebel
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