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Samsung Licenses Picsel's Interactive File Viewer
LONDON--April 23, 2002--Picsel Technologies and Samsung Electronics announced today that Samsung has licensed Picsel's Interactive File Viewer (IFV) based on its innovative ePAGE(TM) architecture to deliver next generation/multimedia capability to Samsung Smartphones.
Samsung is the latest global mobile company to adopt Picsel's pioneering technology.
Picsel's IFV will allow users of Samsung mobile phones to enjoy unique user interface features and to download and interact with files in widely used formats such as Microsoft Word, Microsoft PowerPoint, HTML, eBook, Adobe PDF, Kanji Support, streaming video standards, and 40 graphic and image formats.
The license agreement places Samsung as a Picsel Tier One partner. Under the license, Samsung may apply IFV to a variety of Smartphones, to be distributed worldwide, including CDMA and GSM standards in the US, Europe and Asia-Pacific.
Imran Khand, Chief Executive of Picsel, commented "We are delighted to have Samsung, one of the world's leading mobile phone vendors, as a partner. Their use of our technology will deliver to their users a unique, user-friendly experience, giving a distinct value-add to their brand. Picsel's technology can be incorporated into all mobile phones and can take advantage of imminent 3G and GPRS developments".
Samsung's VP of Business Management, Telecommunications Network Business, Mr Dale Sohn also commented "As a market leader in innovative mobile phone technologies, Samsung focuses on delivering the highest quality end-user experience to consumers" He continued to say "Picsel's Interactive File Viewer will enable Samsung mobile phone users to access a high quality multi-media content experience. Our relationship with Picsel is part of our strategy to strengthen our position as a global leader in the mobile phone industry".
About Picsel Technologies
Picsel Technologies Limited (www.picsel.com) is an innovative provider of embedded software to the beyond-PC market. Founded in Glasgow, Scotland in 1998, the Company has since opened additional offices in Asia and the US.
Picsel is an independent private company currently funded by technology investors Softbank Europe and BancBoston Capital .
Picsel's ePAGE(TM) multimedia content engine enables virtually any type of file or object to be viewed and manipulated on mobile devices, PDA's, games consoles, set-top boxes and in-car systems, without the source application being resident or the content re-engineered. By embedding the engine into such devices, content throughput and on-screen performance may also be dramatically improved and completely new, aesthetically superior multimedia applications developed for these platforms. The technology may be optimised for a variety of devices, screen sizes and operating systems, and may sit on top of or be embedded into the resident operating system. In enabling PC content to be utilized easily on a wealth of beyond-PC devices, Picsel can assist device manufacturers, network operators and content providers to bridge the gap between the PC and beyond-PC environments - maximizing the latent potential of existing bandwidth, hardware, technologies and content.
Additional information on Picsel is available at www.picsel.com.
About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in telecommunication, semiconductor, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of CDMA mobile phones, memory chips, TFT-LCDs, monitors and VCRs. Samsung Electronics consists of four main business units: Telecommunication Network, Digital Media Network, Device Solution Network and Digital Appliance Network Businesses. For more information, please visit http://www.samsungelectronics.com
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