|
Newsletters
|
|
|
|
|
Wireless Developer Network - Daily News
Visit the WirelessDevNet Symbian DevZone
Today's News |
Yesterday's News |
Submit News |
News-"wireless" Top Stories! |
Around-The-Web
| Wireless DevZones!
Sega Mobile and Sprint Announce Strategic Alliance for Growing Wireless Games Market
Top-selling Console Game Brand Goes Mobile: Plans to Install Monkey Ball on Sprint Third-Generation (3G)-enabled PCS Phones; More Sega Titles Expected This Summer on the Sprint Third Generation Network
LOS ANGELES, May 20, 2002 - At this year's Electronic Entertainment Expo (E3), May 22-24, the leading brands in wireless and
networked gaming are taking center stage. Sega Mobile, a division of Sega.com, Inc. dedicated to bringing Sega content to the mobile market in North
America, announced today the formation of a strategic alliance with Sprint (NYSE:FON) (NYSE:PCS), which operates the largest all-digital, nationwide
network and is the fastest growing wireless carrier. Sega will leverage its popular franchises and extensive gaming legacy to deliver the best in mobile gaming
content for the highly anticipated Sprint Third Generation Network launching nationwide this summer. Sega Mobile will bring one of the first full-color mobile
games to Sprint wireless customers with the launch of the hit title Monkey Ball.
"The Sprint Third Generation Network enables the transformation of mobile games from the text-based experience of today to a graphic, full-color experience
of console-brand games available through Sprint on its 3G-enabled PCS phones," said Chip Novick, vice president of consumer marketing for Sprint's PCS
division. "When Sprint launches recognizable games like Monkey Ball from a top provider like Sega on its 3G Network this summer, you will inevitably see
more and more Sprint customers moving their phones from their ears to their eyes as they get a little game action on the go."
Plans include enabling Sprint customers to be able to choose from a host of additional Sega games, including classic titles such as Pengo, Flicky, Puyo Puyo,
and Baku Baku Animal. Sega Mobile plans to continually update its game line-up and round out its repertoire by publishing new titles in a variety of genres,
such as puzzles and sports.
"More than 400,000 mobile phone users in Japan currently enjoy wireless gaming from Sega Mobile of Japan, and gaming is consistently ranked among the top
three services for wireless users. The customer demand is evident," said Ryoichi Shiratsuchi, CEO Sega Mobile. "To take advantage of these markets, we are
aggressively pursuing partnerships with leading wireless access providers such as Sprint."
The Sprint Third Generation Network is scheduled to launch this summer. At launch, Sprint expects faster wireless data speeds and enhancements for existing
applications and services when using a 3G enabled device. Sprint's 3G technology also establishes a platform for later releases of new and more robust
applications as data speeds increase including enhanced games, video and audio clips, enhanced messaging, email with attachments, high-speed Internet
browsing and digital imaging. Specifically for games, 3G enables Sprint to move the game experience from the text-based games of today to graphic, full-color
brand name games on 3G-enabled PCS Phones using the Java 2 platform, Micro Edition (J2METM).
For more information, please visit www.segamobile.com and www.sprint.com/mr.
|
|
|
|
