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Mobile Tattoos 4 Free!
URL(s): www.MrAdGood.co.uk
London, May 29th, 2002 – The Mr. AdGood mobile community (www.MrAdGood.co.uk), run by mobile marketing specialists MindMatics, has launched a new service that rewards their members with free Japanese logos on their phones. Each tattoo is an authentic reproduction of their name in Japanese. This is the first service of its kind in the UK.
Coinciding with the World Cup in Japan and South Korea, Mr. AdGood members can choose the Japanese version of their name from over a thousand choices of the UK’s most popular first names. Mr. AdGood members can receive their names in exchange for the points that they accumulate for receiving promotional advertisements sent to them via SMS and email.
The Japanese tattoos have been developed uniquely for MindMatics, and are currently only available to Mr. AdGood users. Downloadable on Nokia and Sagem phones, over 75% of the Mr AdGood members can choose to receive them.
Anders Hakfelt of Mindmatics says, “It’s a great new service that we can offer to our members, just in time for the World Cup. The tattoos are eye-catching, look great on mobile screens, and are a further incentive for new members to take part in our service. As it is completely free to register with us at www.MrAdGood.co.uk , we believe this will be a great boost for our subscriber numbers.”
About MindMatics
MindMatics (www.mindmatics.com), founded in March 2000, is one of Europe’s leading providers of mobile marketing solutions. Headquartered in Munich, and with a further office in London, its full-service offering covers all aspects of mobile marketing from campaign planning to fulfilment and reporting. With its “Mr. AdGood” direct marketing platform (www.misteradgood.com), MindMatics enables advertisers to reach a profiled opt-in audience of over 2.3 million consumers anytime, anywhere through SMS, WAP, Audiotex and email. MindMatics has delivered over 300 successful mobile marketing campaigns. Its client base includes major brands such as Ben & Jerry’s, Carphone Warehouse, Coca-Cola, Coors Light, Disney, Hallmark, Tiscali, 20th Century Fox and Virgin.
Press contact:
MindMatics Ltd
Anders Hakfelt
82 Great Eastern Street
London
EC2A 3JF
Tel: + 44 (0)20 7729 0710
Fax: + 44 (0)20 7729 0581
E-Mail: anders.hakfelt@mindmatics.com
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