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World first for the Soccer World Cup: Live betting on match results over a mobile phone for the first time
URL(s): www.msn.de/mobil
- even during
a match
When the 2002 Football World Cup gets underway in Japan and
Korea, it will be possible for the first time to place
soccer bets over a mobile phone. Fans will be able to use
their mobiles to place bets on the outcome of a World Cup
match from any location and at any time right up to the
final whistle. This is thanks to dynamic odds that are
continually updated based on punters' betting behavior. This
service was developed by scaraboo, a start-up enterprise
sponsored by Siemens Mobile Acceleration GmbH. The soccer
betting services will be offered by MSN, Microsoft's online
service, and the mobile radio provider O2 Germany.
Using a credit of 100 virtual coins per day of play, soccer
fans can place as many SMS bets as they wish up to their
credit limit. Mobile phone users first have to register as a
player by sending an SMS with a dial-in number. Punters will
each receive an SMS message on the outcome of the match and
their bet. Participants will be shown in a ranked list,
those best placed being awarded attractive prizes every day.
This soccer betting will initially be offered in Germany.
Any mobile phone owner can take part. Scaraboo will shortly
be offering cash betting in conjunction with license holders
in Germany, the United Kingdom, and Austria.
"We're delighted that scaraboo, a start-up company sponsored
by us, has been able to gain two such strong marketing
partners in the shape of MSN and O2 Germany. This initial
step has paved the way for a new form of mobile
entertainment," said Dr. Dietrich Ulmer, CEO of Siemens
Mobile Acceleration GmbH.
Please see photo in the link below:
www.siemens.com/icm-picture/icm200205079
More information on the betting offer can be found at:
www.msn.de/mobil
www.o2online.de/o2/privat/zones/wmspezial
www.scaraboo.de
Siemens Mobile Acceleration GmbH, a wholly-owned subsidiary
of Siemens Information and Communication Mobile, was set up
in Munich in the summer of 2001. The accelerator also has
offices in Stockholm (Sweden), Paris (France), Milan
(Italy), London (UK), and in Beijing and Shanghai (China).
Following its claim "Speed up your mobile business ideas,"
Siemens Mobile Acceleration invests in young start-ups
before market entry. Sponsorship is aimed at enterprises
focusing on mobile radio technology, mobile applications, or
mobile services for GSM, GPRS, and UMTS telephony. For more
information visit: www.siemens.com/mobile-acceleration
The Siemens Information and Communication Mobile Group (IC
Mobile) offers the complete range of mobile solutions
including mobile devices, infrastructure and applications.
Devices include mobile phones, wireless modules, mobile
organizers and cordless phones as well as products for
wireless home networks. The infrastructure portfolio
includes GSM, GPRS and 3G mobile network technologies from
base stations and switching systems to intelligent networks,
e.g. for prepaid services. Mobile Applications cover
end-to-end solutions for Messaging, Location Based Services
or Mobile Payment. For the fiscal year 2001 (September 30),
IC Mobile recorded sales of EUR 11.3 billion and employed
30,730 people worldwide. You can access further information
about Siemens IC Mobile on the Internet at
http://www.siemens-mobile.com
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