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Sierra Wireless and Brightpoint Announce Global Distribution
VANCOUVER, B.C.--Jan. 16, 2002--
Brightpoint to Distribute Sierra Wireless Products in Europe, the
Middle East, Africa and, Latin America regions; New Zealand and
Australia
Sierra Wireless (NASDAQ:SWIR)(TSE:SW.) announced today that it has signed distribution agreements with subsidiaries
of Brightpoint, Inc. (NASDAQ:CELL), one of the leading providers of outsourced services in the global wireless
telecommunications and data industry.
The new agreements expand distribution of Sierra Wireless products in every Brightpoint region around the world.
Brightpoint plans to distribute Sierra Wireless products to wireless carriers, retailers, and value added resellers (VARS) in
Europe, the Middle East, Africa, and Latin America regions, as well as New Zealand and Australia beginning the first quarter
of 2002. Under a separate existing agreement announced in May 2001, Brightpoint continues to distribute Sierra Wireless
products in North America.
"We are pleased to expand our relationship with Sierra Wireless through our distribution channels. We believe that Sierra
Wireless's extensive product line and experience in the wireless industry will fulfill a growing mobile data need," said Mark
Howell, President and COO, Brightpoint. "Brightpoint is now positioned to meet increasing mobile data demands on a global
scale through wireless communication products from industry leaders like Sierra Wireless."
Under the agreements, Brightpoint will distribute Sierra Wireless data modems and software products including the Sierra
Wireless AirCard(R) 555 for CDMA-1xRTT networks and the Sierra Wireless AirCard 750 for GSM/GPRS networks.
Sierra Wireless products are recognized for superior performance, reliability, and support while providing wireless
connectivity to the Internet, corporate intranets, and e-mail.
Sierra Wireless's award winning product line includes wireless network cards for portable computers, wireless adapters for
PDA's, OEM modules for embedded applications, and rugged vehicle-mounted wireless systems. The products have become
indispensable tools for users who travel and work outside the office and require wireless access from notebooks, laptops, and
PDA's.
"Brightpoint continues to introduce innovative, reliable mobile solutions to global markets. This relationship will enable both
companies to develop world wide markets that demand the latest in wireless solutions," said Jason Cohenour, Senior Vice
President, Distribution, Sierra Wireless. "Our leading edge wireless products, combined with Brightpoint's strong carrier and
reseller relationships will provide world markets access to wireless data communication."
Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking
statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products,
statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans
contained in this press release that are not historical fact. Our expectations regarding future revenues depend upon our ability
to manufacture and supply products which we do not produce today and that meet defined specifications. When used in this
press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements.
These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not
limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and
uncertaintie s surrounding the wireless data communications market, you should understand that we cannot assure you that the
forward-looking statements contained in this press release will be realized.
About Sierra Wireless
Sierra Wireless, Inc. is a leading provider of wireless data communications products. Sierra Wireless delivers wireless PC
Cards for portable computers, wireless adapters for PDA's, OEM modules for embedded applications and rugged
vehicle-mounted wireless systems. Sierra Wireless is the founding member of the WirelessReady(TM) Alliance, an alliance of
industry-leading hardware, software and service companies committed to the delivery of complete and compelling wireless
data solutions. For more information on Sierra Wireless, visit its web site at www.sierrawireless.com
About Brightpoint
Brightpoint (NASDAQ: CELL) is one of the world's largest distributors of mobile phones. Brightpoint supports the global
wireless telecommunications and data industry, providing quickly deployed, flexible and cost effective third party solutions.
Brightpoint's innovative services include distribution, channel management, fulfillment, eBusiness solutions and other
outsourced services that integrate seamlessly with its customers. Additional information about Brightpoint can be found on its
website at www.brightpoint.com or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL
(877-447-2355).
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