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LocatioNet's InfoCommerce 3G Rich-Media LBS Application Selected for Initial WCDMA Systems
Partners with Tele Atlas for geographical data and ISTAR for aerial photos
June 17th, 2002
LocatioNet, the developer of a comprehensive middleware platform for the delivery of
location-based services for the wireless market, announced today that it has
developed a location-aware information and business promotion service application
optimized for advanced wireless data networks, called InfoCommerce. The application
was selected by Ericsson for its initial WCDMA Systems, bringing 3G technologies
closer to commercial reality. For this purpose, the application relies on superb
geographical data from Tele Atlas and aerial photos from ISTAR.
InfoCommerce takes advantage of 2.5G and 3G benefits and capabilities with an
emphasis on full color graphic content such as pictures, maps and video streams
using MMS to allow for a rich user experience. Further, it also supports navigation
with advanced routing capabilities over full graphical maps and aerial photos. The
application uses the LocatioNet Platform, which allows the fastest time to market for
multiple, most advanced, and rich location-enhanced services.
The application bridges the needs for effective information upon request and the
m-commerce world, while providing continuous user experience and interface. For
complete service utilization, InfoCommerce also supports coupons and advertisements
of local businesses, maps and POI visualization, user's personalization, routing and
navigation capabilities. InfoCommerce gives users the rich media and graphical
experience expected from the third generation, today.
"After designing the application logic and GUI, programming InfoCommerce on top of
the LocatioNet Platform took less than a month, says Tsur Halamish, LocatioNet's
Director of Product Management. "This was yet another example of the rapid
application development when using the LocatioNet Platform LBS Middleware and
comprehensive API"
InfoCommerce promotes new streams of revenue for operators through the LBS
service itself, content supplied to users, advertising businesses, and commerce
transactions. InfoCommerce educates users with mobile data services, drives them to
migrate to adopt 3G handsets, increases their service satisfaction, and attracts users
to stay with their current operator.
InfoCommerce uses the LocatioNet Platform, which allows the fastest time to market
for multiple, most advanced, and rich location-enhanced services.
About LocatioNet:
With a track record of over ten years in the location based services arena, LocatioNet
(http://www.locationet.com) offers the most comprehensive, integrated platform for
wireless location based services. The LocatioNet middleware integrates content,
applications, position determination and GIS technologies to quickly fulfill user
requests over a variety of mobile handsets. The platform seamlessly integrates with
the operator's existing backbone network, user provisioning, billing, and OMAP
systems. LocatioNet's powerful add-on GIS Engine supports map rendering,
geo-coding and routing for all LocatioNet Platform integrated LBS service applications.
LocatioNet provides an attractive set of applications, for both consumer and corporate
markets, to maximize revenue generation and customer retention. An open API and a
comprehensive SDK grant operators and third party developers full freedom in
developing distinctive location-based service applications.
LocatioNet is a global corporation with offices in the US, Europe, South America, and
Israel.
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