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Cybit integrates Trafficmaster's next generation Smartnav intelligent navigation system into its Fleetstar telematics solution

URL(s): www.Cybit.co.uk


New Trafficmaster solutions combines Smartnav's powerful driver navigation capabilities with real-time fleet management and historical analysis tools

Cybit, the UK's fastest growing provider of telematics and fleet management solutions, has extended its Fleetstar telematics and fleet management solution by adding full integration for Trafficmaster's next generation Smartnav intelligent navigation system launched earlier this week (June 12). Smartnav is a major advance in telematics services, combining satellite navigation, mobile telephony technology from Motorola and traffic information from Trafficmaster's established network of sensors and cameras that cover over 8,000 miles of the UK's main roads. Cybit's rapid integration of Smartnav confirms the flexibility of its dynamic Fleetstar fleet management solution and illustrates the clear value of Cybit's distinctive open telematics approach.

The integration of Smartnav into Fleetstar-equipped vehicles now provides drivers with the advanced satellite navigation, live traffic information and 'personal assistant' capabilities, as well as fleet managers with real-time fleet management and historical analysis tools. The combination of Fleetstar and Smartnav also enables fleets to achieve telematics 'best practice' by directing them along the most efficient route to their destination, whilst avoiding congestion. This is an increasingly important requirement given the Government's decision to focus on satellite-based telematics as a means of reducing road congestion during the life of this parliament.

"The launch of Trafficmaster's Smartnav system is a significant industry development and Cybit has moved quickly to combine Smartnav's intelligent navigation capabilities with the proven fleet management and historical analysis benefits that Fleetstar already offers fleet managers," commented Richard Horsman, CEO of Cybit. "Since our acquisition of Fleetstar from Trafficmaster last quarter, we've continued to work closely together and we look forward to further co-operation as we focus on integrating Smartnav's range of exciting new location-based services into our broader Fleetstar telematics and fleet management solutions."

CEO at Trafficmaster, David Martell, added: "Our Smartnav unit provides a number of compelling benefits to users by avoiding congestion, offering SOS facilities and using our personal assistant services to make their journey easier. Typical services include finding points of interest on route, locating and directing drivers to hotels, hospitals and service stations, providing emergency and breakdown service liaison and re-assuring drivers if they feel threatened in the car. By providing these additional benefits to fleet drivers, Cybit can actively help improve their safety and performance, whilst also providing measurement and reporting capabilities to fleet managers to ensure that all driving standards are the same high quality."

At the push of a button on the Smartnav unit, the driver is connected to a 'personal assistant' (PA). The system is able to confirm the location of the vehicle and the PA will take down a destination or an instruction. Directions are downloaded to the vehicle and include road numbers. This provides the motorist with clear and concise directions. When a route is calculated and sent to the vehicle, it takes into account the quickest and easiest route using Trafficmaster's predictive, historical, live and incident traffic information. With the addition of Route Guard, an application that proactively monitors traffic congestion, drivers are alerted to problems and are given the option to choose an alternative route to avoid traffic delays.

About Trafficmaster plc

Trafficmaster plc is the world's foremost provider of dynamic driver information and a key player in the commercial development of intelligent transport systems for the future. Founded in 1988 by David Martell, the company's chief executive, the company has since achieved high levels of growth through delivery of a high quality product to become a pivotal player in Europe's telematics marketplace.

The core business of Trafficmaster is the provision of high quality, live traffic information. In the UK, the company has developed a state-of-the-art network of nationwide sensors and transmitters that gather and distribute traffic data over 8000 miles of motorway and trunk routes. Designed, developed and patented by Trafficmaster, the system disseminates the gathered data at the company's headquarters at Cranfield in Bedfordshire, England and it is delivered on to the customer through a number of screen or speech-based receivers. These include Trafficmaster Monitor, YQ² and Oracle/Freeway units, mounted in the vehicle; mobile phone services in partnership with the UK's main mobile phone networks and the company's traffic information web site www.trafficmaster.net provides live traffic information on the PC at home or in the office.

About Cybit

Cybit is a leading provider of fleet management and telematics solutions, delivering a full range of Internet-based software and support service to private motorists, vehicle fleet managers and commercial haulage operators. Cybit operates a number of telematics platforms, from end-to-end OEM solutions to its own generic platform, providing satellite tracking of mobile assets via street-level digital maps. This enables Cybit operators to obtain data and deliver services or assistance via wireless networks for safety critical events, accident or breakdown, as well as providing support if a vehicle is stolen, or a driver is late or lost. By facilitating the processing of this information for financial management purposes, Cybit then frees users up to promote best use of existing resources.

Additional information about Cybit is available via the World Wide Web at www.Cybit.co.uk



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