IBM AND CASH-U IN WIRELESS ENTERTAINMENT AGREEMENT

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Wireless Developer Network - Daily News

IBM AND CASH-U IN WIRELESS ENTERTAINMENT AGREEMENT

London, June 19th: IBM and Cash-U today announced that they will offer Cash-U's Pecan mobile entertainment platform and Pistachio Software Developer Kit (SDK) as part of IBM's growing wireless e-business solutions portfolio.

The Cash-U Pecan platform, integrated with IBM's WebSphere Everyplace Server software, will provide a leading solution for developing and hosting value-added mobile entertainment services. The joint solution will help mobile operators and service providers to drive new revenue streams from existing 2G and 2.5G networks, as well as emerging 3G networks.

Guido Bartels, IBM director of wireless e-business, EMEA commented: "Combining Cash-U's Pecan platform and Pistachio SDK with our WebSphere middleware offers operators a highly reliable and scalable wireless entertainment solution that is both easy to integrate and fast-to-market. This collaboration between Cash-U and IBM will help operators to offer their customers attractive new entertainment services that will generate additional revenue streams and increase ARPU."

Amir Peleg, Founder and CEO, Cash-U added: "Cash-U's leadership role in the mobile entertainment industry is further strengthened by our relationship with IBM. The synergy created between Cash-U's offering and IBM's wireless e-business expertise will provide a premier solution for wireless operators and service providers to grow their entertainment business."

Under this agreement, Cash-U, an IBM advanced Partnerworld member, will enjoy joint marketing initiatives, hosting, local support and introductions to new customers by IBM. The opening of new sales channels will also benefit the Cash-U developer community as demand for new software applications for the Pecan platform climbs.

About Cash-U (www.cash-u.com)

Cash-U Mobile Technologies has a product line that enables carriers and wireless ASPs to deliver mobile entertainment applications to the end user in a scalable and cost effective manner. Cash-U's main product, the Pecan platform, is an open execution and hosting platform for single or multi-user interactive applications. The Cash-U product suite also includes "Pistachio", a software development kit (SDK) which provides developers the ability to create "plug & play" applications on its platform. Cash-U's platform is commercially installed with some of Europe's leading operators, and more than 50 application developers are using the Pistachio kit to develop mobile entertainment applications. Cash-U has a worldwide presence with offices in London, Israel and Asia Pacific.

About IBM

IBM is the world's leading e-business company offering a wide range of services, solutions and technologies that help businesses take full advantage of emerging innovation. IBM's pervasive computing and mobile Internet strategy is to extend e-business applications to the new class of connected client devices. This involves building, deploying and developing mobile applications by teaming with key players like Ericsson, Intel, Motorola, Nokia and Palm; developing groundbreaking initiatives to set open industry standards; and deploying a Business Innovation Services team with hundreds of wireless Consultants. IBM also makes chips for a wide range of devices from the world's most powerful computers to the smallest cell phones. IBM can be found on the Web at www.ibm.com.

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