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Cash-U and Ericsson From Worldwide Partnership to Provide Operators With Winning Mobile Entertainment Solutions
URL(s): Cash-U
London -- July 9th 2002 -- Cash-U Mobile Technologies, the leading provider of entertainment solutions for mobile operators and value added service providers, and Ericsson (NASDAQ: ERICY), the world’s leading supplier in telecommunications, have signed a global Licensing and distribution agreement whereby Ericsson will offer Cash-U’s entertainment solution as part of its offering to mobile network operators. Cash-U’s comprehensive solution allows mobile operators and value added service providers to offer the most enhanced mobile entertainment services to their subscribers while increasing ARPU and customer satisfaction. The heart of the Cash-U solution is the Pecan, a scaleable Telco grade entertainment platform that supports current 2G and 2.5G networks as well as emerging 3G networks.
Pecan offers extensive entertainment and management capabilities as well as support for the most popular protocols including SMS, WAP, J2ME and emerging EMS and MMS. Amir Peleg, CEO of Cash-U said, “This agreement is another significant stage in our growth, and further strengthens our global presence. Being selected by Ericsson, a global leader in mobile communications, demonstrates the strength of the Pecan platform and our complete entertainment offering.” Peleg further stated, “We are confident that this new relationship will help promote our entertainment offering and open up new markets and opportunities for Cash-U and will significantly increase our revenues.” Cash-U has several systems in operation today with leading mobile operators, including Vodafone-Omnitel (Italy), Wind (Italy), Telefonica (Spain), Cellcom (Israel) and Pelephone (Israel). Additional announcements are expected in the co ming months in Europe and Asia Pacific.
About Cash-U Cash-U Mobile Technologies is the leader in mobile entertainment solutions. It’s has a product line that enables carriers and wireless ASPs to deliver mobile entertainment applications to the end user in a scalable and cost effective manner. Cash-U’s main product, the Pecan platform, is an open execution and hosting platform for single or multi-user interactive applications. The Cash-U product suite also includes “Pistachio”, a software development kit (SDK) which provides developers the ability to create “plug & play” applications on its platform. Cash-U’s platform is commercially installed with some of Europe’s leading operators, and more than 50 application developers are using the Pistachio kit to develop mobile entertainment applications. Cash-U has a worldwide presence with offices in London, Israel and Asia Pacific.
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