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go2 Teams With Microsoft to Provide Location-Based Directory Information for MSN Mobile Services
IRVINE, Calif. Jan. 21, 2002--go2(R) Systems Inc. today announced that it is now powering the
location-based directory application of MSN(R) Mobile. This agreement enables the more than 5 million MSN Mobile users
access to comprehensive, accurate and easy-to-navigate location-based information in the go2 Local Business Registry(TM).
Users will now have the ability to access the go2 Local Business Registry through the MSN Mobile directory and obtain
detailed and timely information about businesses, including merchant specified product and service categories, products and
brands carried or serviced, daily store hours, customized "last 100 feet" turn-by-turn directions, parking suggestions, daily
specials, coupons and discounts.
"We are committed to delivering the best mobile experience to consumers, through offering great services and information,"
said Bryan Mistele, general manager, Mobile Consumer Services, Microsoft. "Working with go2 is a natural extension of this
commitment because go2's Local Business Registry and applications enable us to deliver comprehensive and accurate local
information to MSN Mobile users."
The unique go2 Local Business Registry provides merchants with a single point of entry to inexpensively distribute
extremely comprehensive, accurate and timely location-based information to virtually any Web-enabled device or service.
Users are assured that they are accessing the most accurate information because it is supplied and updated by the registered
businesses. Making the Registry information available to MSN Mobile users provides additional value to merchants by
expanding their exposure to potential customers.
go2 launched the world's first wireless location-based directory in 1999 and is now the most widely used mobile
location-based directory and information service in the United States, with more than 1 million wireless users generating more
than 25 million page views per month.
According to an analysis by The Strategis Group, the worldwide number of people using location-based services is
expected to increase from 70 million in 2002 to more than 220 million in 2005.
Describing the MSN agreement, go2 CEO and Founder Lee Hancock said: "Our goal has been to provide easy access to
the Local Business Registry information to all users of Web-enabled applications and services, so teaming up with MSN
Mobile is a terrific addition to our distribution. Now MSN Mobile users can access the detailed information of some of the
best known, multi-location retail brands such as Burger King, Carl's Jr., Howard Johnson, Jiffy Lube, Ramada and others."
About go2(R)
go2 provides technologies and solutions designed to make all location-based services, however and wherever delivered,
more timely, comprehensive, and easier to use by any Web-enabled device or service.
The go2 Local Business Registry(TM) provides a single point of entry for detailed and timely merchant information,
enabling a new category of real-time, location-based directory and information applications and services.
go2 is a pioneer in location-based services, having launched the world's first wireless location-based directory in 1999, and
is now the most widely used mobile location-based directory and information service in the United States, with more than 1
million wireless users generating more than 25 million page views per month.
For more detailed information about the company, visit www.go2.com/about or visit the Web site at www.go2.com to
learn about and experience the company's products and services.
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