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Activision and JAMDAT Mobile to Bring Activision's Games to Wireless Phones
URL(s): www.activision.com
Activision O2 Action Sports Titles to Be Developed For BREW and J2ME Wireless Platforms
SANTA MONICA, Calif. and LOS ANGELES, Jul 29, 2002 - Activision, Inc. (Nasdaq: ATVI), a leading
worldwide developer, publisher and distributor of video games and other interactive entertainment products, and JAMDAT Mobile Inc., a leading
publisher of entertainment applications and provider of enabling technologies for wireless, today announced that the companies will jointly publish
hand-held conversions of Activision's Activision O2 action sports titles games for wireless phones and deliver them worldwide.
Activision O2 titles covered under the exclusive deal include Tony Hawk's Pro Skater(TM) 4, Matt Hoffman's Pro BMX(TM) 2, Kelly Slater's Pro
Surfer(TM), Shaun Palmer's Pro Snowboarder(TM) 2, Travis Pastrana's Pro Moto-X(TM) and Shawn Murray's Pro Wakeboarding(TM).
"Activision is the worldwide leader in action sports video games and we are delighted to team with them to co-publish titles for wireless phones,"
said Mitch Lasky, CEO of JAMDAT Mobile Inc. "Quality games and proven brands like Activision O2 will drive the adoption and future success of
next-generation wireless entertainment."
The Activision games will be converted for use with multiple global wireless telephone platforms, including Sun Microsystems' J2ME, and
QUALCOMM's BREW(TM), using JAMDAT's world-class technology product suite. The games will be optimized to take advantage of the larger,
color screens and fast download capabilities of new J2ME -- and BREW(TM) -- enabled wireless handsets to deliver an enhanced mobile gaming
experience.
"Through our partnership with JAMDAT Mobile we will bring our global success in interactive entertainment to the rapidly emerging wireless
market," said Dave Anderson, Director of Business Development and Licensing for Activision, Inc. "JAMDAT's expertise and premier enabling
technologies will allow us to deliver compelling wireless games to mobile phone users around the world."
"Activision's action sports games have been tremendously successful, particularly with the youth market where interest in action sports is especially
high," added Ben Jones, Vice President of Sales for JAMDAT Mobile Inc. "This demographic is also a key growth market for the wireless
industry, and these titles will be drivers of sales and deeper market penetration."
About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment
and leisure products. Founded in 1979, Activision posted revenues of $786 million for the fiscal year ended March 31, 2002.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands.
More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com
.
About JAMDAT Mobile Inc.
Los Angeles-based JAMDAT Mobile Inc. ( www.jamdatmobile.com ) is a leading provider of mobile entertainment products, services and
enabling technologies to wireless carriers, independent developers and publishers around the world. Founded by interactive entertainment
executives from Activision, Inc. (Nasdaq: ATVI) and backed by wireless infrastructure leaders QUALCOMM Incorporated (Nasdaq: QCOM),
Sun Microsystems (Nasdaq: SUNW), and Intel (Nasdaq: INTC), JAMDAT is at the forefront of the technological and creative evolution in
wireless entertainment. JAMDAT's unique combination of creative and technological expertise has positioned the company as the preferred mobile
entertainment partner for wireless carriers, infrastructure companies and independent developers.
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