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LightSurf and Yahoo! Partner To Launch Web Image Delivery Solution For All Cell Phones In Japan
URL(s): www.lightsurf.com
Yahoo! JAPAN Licenses LightSurf's eSwitch Technology, Providing Optimal Web
Image Viewing and Intelligent Access to All Yahoo! JAPAN Mobile Subscribers
TOKYO, JAPAN - January 22, 2002 -LightSurf Technologies, Inc., the leading
provider of technology, solutions and applications for instant imaging and
mobile multimedia, announced today that it has joined forces with Yahoo!
JAPAN, the most highly accessed comprehensive Internet information site in
Japan, to provide their 22 million users with the power to instantly access
and view images on Yahoo! MOBILE Auctions. These images can be viewed from
any location, on all Internet-ready cell phones, at any time.
As part of this partnership, Yahoo! JAPAN has licensed LightSurf's eSwitch
technology. The LightSurf eSwitch enables access to the highest quality
visual content available from any Web site by customizing Web images for
optimal viewing on all Internet-ready cell phones. This proven server
solution identifies the user's device, browser, and display capabilities and
reformats the original images in real-time based on the specific
capabilities of the individual cell phone.
With LightSurf's eSwitch-powered solutions for Yahoo! JAPAN, users will
enjoy accessing and viewing images from the Yahoo! auction site, the largest
auction website in Japan.
The LightSurf eSwitch server is supported by the LightSurf Visual
Intelligence Platform (LightSurf VIP), a suite of tightly coupled and
integrated components that delivers an end-to-end solution for secure
instant visual communications.
"We are very pleased to be able to work with Yahoo! JAPAN to deliver
LightSurf-powered solutions to their customers throughout all of Japan,"
said Philippe Kahn, CEO, chairman and founder, LightSurf Technologies, Inc.
"With the increasing global demand for secure wireless visual content
delivery solutions, LightSurf is proud to be at the forefront of this
market, and we look forward to working closely with Yahoo! JAPAN to provide
these solutions to their customers."
"With the majority of Japanese people accessing the Web via cell phones and
through services such as iMODE, there is a tremendous demand from our
customers to see auction items on their cell phones," said Mr. Masahiro
Inoue, President, Yahoo! JAPAN. "We have selected LightSurf for their
advanced technologies, expertise, and leadership in wireless and wireline
visual content delivery. LightSurf's eSwitch technology provides Yahoo!
MOBILE users with what they want most - optimal image viewing on any
device."
"Providing Yahoo! JAPAN's massive user community with LightSurf's eSwitch
solution is the perfect technology marriage for the Japanese market. With
over 120 different cell phone models in Japan and growing, eSwitch is the
solution for companies seeking universal web image delivery solutions," said
Andrew Seybold, Editor in Chief, Forbes/Andrew Seybold's Wireless Outlook.
Yahoo! JAPAN services powered by LightSurf became available to consumers on
January 21, 2002.
About Yahoo! JAPAN (www.yahoo.co.jp)
Yahoo Japan Corporation (JASDAQ 4689, head office at Minato-ku, Tokyo,
Japan, established on January 31, 1996, President: Masahiro Inoue) operates
Yahoo! JAPAN. Yahoo! JAPAN is a comprehensive Internet information site,
with 22 million unique users* per month. Yahoo! JAPAN has more than 265
million page views per day and provides 52 services such as: search,
contents, community, commerce, mobile, and so on. Yahoo!'s global Web
network includes 24 world properties in the United States, Latin America,
Canada, and Europe.
About LightSurf Technologies, Inc.
LightSurf is the leading provider of technology, solutions and applications
for Instant Imaging and mobile multimedia. LightSurf solutions bring the
power and immediacy of visual communications to businesses and individuals
alike. LightSurf Instant Imaging solutions include instant photo-messaging
services, security, health care and media distribution applications, as well
as applications for entertainment and branded content distribution.
LightSurf's unique patent pending Visual Intelligence Platform supports MMS,
WAP, i-mode, and other leading communications standards. LightSurf's Instant
Imaging solutions are currently deployed worldwide. LightSurf partners
include Eastman Kodak (NYSE:EK), Qualcomm (NASDAQ:QCOM), Motorola
(NYSE:MOT), Yahoo! JAPAN (JASDAQ: 4689) and others. Headquartered in Santa
Cruz, Calif., LightSurf is privately held. The company was founded in 1998
by leading industry visionary Philippe Kahn. For additional information
regarding LightSurf, please visit our Web site at www.lightsurf.com.
About the LightSurf eSwitch
LightSurf's eSwitch (www.eswitch.com) provides a new approach and
cost-effective solution to creating, managing, and delivering visual Web
content. LightSurf eSwitch is a robust server appliance that delivers
optimized web images to any mobile device in real time. The eSwitch is
plug-n-play for existing networks; with simple configuration, eSwitch can be
up and functioning within 30 minutes.
* This is calculated based on the research report of 87.4% Internet access
rating at Yahoo! JAPAN on JAR Report (Vol.38: Dec 3, 2001 - Dec 30, 2001)
against 25.9 million Japanese Internet users.
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