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WARNER VILLAGE CINEMAS PARTNERS WITH DIGITAL RUM TO LAUNCH MOBILE CINEMA TICKETING
Warner Village Cinemas, one of the UK's leading multiplex chains, and Digital Rum, Europe's leading m-commerce provider, today announced a deal to deliver Warner Village Cinema tickets to mobile users via WAP and SMS.
The service, which will go live in early October, has been developed by Digital Rum and will be available on the WAP portals of Vodafone, branded 'Vizzavi Ticketshop' and T-Mobile, branded 'Cinema Tickets'. It will be available on other UK mobile operators' portals in the near future.
Graham Brown, Commercial Director of Warner Village Cinemas, said: "Consumers want convenience and it's our role to make it as convenient as possible for them to buy a ticket from us. By working with Digital Rum, we'll be able to offer people yet another way of booking - and as our core audience is aged between 15 and 24, and mobile phones play a big part in their lives, we believe that mobile cinema ticketing is crucial to our business".
The mobile ticketing service will soon extend to all UK mobile phone users with the launch of Digital Rum's SMS Ticketing Companion. Once registered, users will be able to purchase Warner Village Cinema tickets by sending two simple SMS messages.
Neil Andrews, Digital Rum's Business Development Manager said: We are very pleased to be working with Warner Village to deliver their m-commerce strategy. We will be working together on some exciting marketing initiatives to promote the service and in the future we plan to offer Warner customers other cinema-related offers via WAP and SMS."
About Digital Rum:
Digital Rum is Europe's market leader in delivering mobile commerce solutions. Its product suite enables wireless operators to define, build and deploy mobile shopping, m-ticketing and a wide range of rich push & pull commerce services to mobile users anytime, anywhere. Clients include T-Mobile, Orange, Vodafone, Telefonica, E-plus, Debitel/Jamba and a number of other European portals and operators.
About Warner Village Cinemas:
Warner Village Cinemas is one of the largest chains of multiplex cinemas in the UK. The company operates a total of 40 cinemas around the country, with the 41st due to open in Fulham in October. It has recently embarked on a £30 million expansion plan - the biggest of its kind in cinema history - with the launch of 5 new multiplex cinemas in the Greater London area, making it the biggest cinema operator in the Capital.
For further information on Digital Rum, please contact Neil Andrews, Business Development Manager, tel: 020 7604 2000 or neil@digitalrum.com
For further information on Warner Village Cinemas, please contact Nina Kapur at HDM PR on tel: 020 7451 9631 or nina@hdmagency.co.uk.
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