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Logica Enhances MMS Delivery Across Multiple Mobile Devices with PictureIQ
LONDON, Aug 16, 2002 - Logica, the global solutions company and leading supplier of mobile
messaging and mobile payments, and PictureIQ(R) Corporation, providers of multimedia optimization solutions, today announced an
agreement to further enhance the real-time delivery of multimedia messages via Logica technologies by ensuring interoperability between
different mobile handsets or internet-connected devices.
Under the terms of the agreement, Logica will incorporate PictureIQ's TransForce(TM) MTS(TM) into its own Picasso Multimedia
Messaging Service Centre (MMSC) to deliver rich-media transcoding services that will facilitate the management of multimedia content
including images, animation, video and audio messages.
"True device-independence is a crucial element in the drive to ensure mass adoption of MMS and thereby generate revenue for
operators," said Gerry McKenna, CEO of Logica Mobile Networks. "By integrating PictureIQ's proven transcoding technology into our
Picasso MMSC we will provide customers with the high performance capability to support and deliver rich media services more
efficiently and cost-effectively, regardless of the operating network or mobile device. This helps provide a richer messaging experience to
end users."
PictureIQ's TransForce MTS solution is an enabling server software platform capable of powering the real-time optimization and
rendering of content and messaging services for varied aspects of Internet and mobile device delivery, including device displays, formats,
screen resolutions, audio players and more.
"The selection of PictureIQ's technology for Logica's global messaging solution represents a significant achievement for our company. Our
reputation has been built on delivering high-quality, scalable and media-rich transcoding solutions that deliver immediate impact and
results," said Tom Hull, President and CEO of PictureIQ Corp. "Our work with Logica also signals an important advancement for the
mobile industry to benefit from transcoding in MMS by achieving interoperability between all mobile devices."
About Logica
Logica (LOG.L) is a leading global solutions company providing management and IT consultancy, systems integration, products, services
and support. Logica's clients operate across diverse markets including telecoms, financial services, energy and utilities, industry,
distribution and transport and the public sector. The company has revenues over 1 billion pounds and operates in 34 countries worldwide.
Founded in 1969, Logica is the largest IT services company listed on the London Stock Exchange. More information can be found at
http://www.logica.com.
About Logica in Messaging
Logica is the leading supplier of messaging systems to over 140 of the world's top operators; these systems serve over 150 million active
subscribers. Logica's market leadership has been further enhanced by the deployment of the world's first live 3G messaging systems in
Japan and the development of its market leading Multimedia Messaging Service Centre.
About PictureIQ
Founded in 1998 and based in Seattle, PictureIQ Corporation is a leading provider of dynamic multimedia optimization solutions that give
businesses the power to distribute rich media content and services for any Internet or mobile network-enabled device. PictureIQ
customers include Internet and mobile network content providers, application vendors, operators, and carriers around the world offering
media-rich content, portal, peer-to-peer messaging, location-based services, and more. The Company also is the only third-party
company with a license to the core imaging and video technologies from Adobe Systems, Inc., creator of industry-leading products
including Adobe(R) Photoshop(R) and Adobe(R) Premiere(R).
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