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Sony Ericsson Issues “Application Proclamation” for the P800 Smartphone
URL(s): www.SonyEricsson.com/developer
Monday 19th, August 2002 --
The P800 Smartphone re-defines openness for application developers. Based on Symbian OS, it also
features Personal Java and Java MIDP support. Running the Symbian OS as base, it also adds
Personal Java and Java MIDP support. Advanced MMS is another key feature, together with the
WAP 2.0 and HTML capable browser. Enabling applications and content for both professional and
entertainment purposes is a core strategy for Sony Ericsson. Through this Application Proclamation
and as part of the Sony Ericsson Developer World initiative, Sony Ericsson enables and challenges
developers around the world to step up and create the coolest and most original applications for the
P800 Smartphone, and in turn provides them with exposure and real opportunity.
The P800 is a multimedia smartphone for worldwide communications. It has a large color
touch-screen, built-in camera, access to the Internet and runs on tri-band GSM and GPRS networks.
Based on the open Symbian OS v7.0 the P800 is a fully featured mobile multimedia product, and the
most advanced phone that has been announced in the GSM industry.
Submissions will be accepted until October 31st. The 50 coolest applications chosen will be
highlighted within the Sony Ericsson P800 Smartphone launch campaign, and will be featured on
Handango, the leading online marketplace for wireless applications. In addition, winners will receive
a P800 Smartphone, Metrowerks CodeWarrior™ development tools, and registration of their
applications with the Sony Ericsson Developer World program as part of the P800 Smartphone launch
activities.
“The idea is to demonstrate how Sony Ericsson, through our Developer World program, can help
developers through the entire process of taking an application to market. We can provide
developers everything they need to be successful: tools, training, and a path to profit,” said Rikko
Sakaguchi, Head of Corporate Function Application and Content Development at Sony Ericsson. “We’
re challenging developers to step up and create the coolest and most original applications for the
P800 Smartphone, and we show them how to turn their code into cash,” said Mr Sakaguchi.
The applications will be judged by Sony Ericsson engineering and product development teams on the
basis of innovation, relevance, ease-of-use, and “coolness factor.” The top 50 applications will be
announced December 1, 2002. For more information and details on how to participate, please visit
http://SonyEricsson.com/codetocash
Sony Ericsson Developer World is a worldwide initiative to strengthen relationships with developers
who create applications and content for the company’s line of mobile phones. Working with
Metrowerks, a leading provider of development tools and services for the gaming and wireless
markets, Sony Ericsson will provide technical support, training and certification services to
developers through the Ericsson Mobility World network. For more information, visit:
http://www.SonyEricsson.com/developer
Sony Ericsson Mobile Communications AB offers mobile communications products for people
who appreciate the possibilities of powerful technology. Established in 2001 by
Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on
the success of its two innovative parent companies. Sony Ericsson creates value for its operator
customers by bringing new ways of using multimedia communications while mobile. The
company’s management is based in London, and has 4,000 employees across the globe working
on research, development, design, sales, marketing, distribution and support.
For further information, please visit:
http://www.SonyEricsson.com
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