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Sony Ericsson Issues "Application Proclamation" for the P800 Smartphone
URL(s): www.SonyEricsson.com
Developers Challenged to Create Killer Apps for Sony Ericsson P800
Smartphone
August 13, 2002 - Sony Ericsson Mobile Communications and Metrowerks have a
proposition for wireless application developers: create a killer application
for the P800 Smartphone and they will make it famous. Issuing an
"Application Proclamation," Sony Ericsson is offering developers an
opportunity to have their applications featured as part of the P800
Smartphone launch activities and distributed to the marketplace at no cost.
The P800 Smartphone re-defines openness for application developers. Running
the Symbian OS as base, it also adds Personal Java and Java MIDP support.
Advanced MMS is another key feature, together with the WAP 2.0 and HTML
capable browser. Enabling applications and content for both professional and
entertainment purposes is a core strategy for Sony Ericsson. Through this
Application Proclamation and as part of the Sony Ericsson Developer World
initiative, Sony Ericsson enables and challenges developers around the world
to step up and create the coolest and most original applications for the
P800 Smartphone, and in turn provides them with exposure and real
opportunity.
The P800 is a multimedia smartphone for worldwide communications. It has a
large color touch-screen, built-in camera, access to the Internet and runs
on triple band GSM and GPRS networks. Based on the open Symbian 7.0
platform, the P800 is a fully featured mobile multimedia product, and the
most advanced phone that has been announced in the GSM industry.
Submissions will be accepted from August 1st through October 31st. The 50
coolest applications chosen will be highlighted within the Sony Ericsson
P800 Smartphone launch campaign, and will be featured on Handango, the
leading online marketplace for wireless applications. In addition, winners
will receive a P800 Smartphone, Metrowerks CodeWarrior(tm) development
tools, and registration of their application with the Sony Ericsson
Developer World and Ericsson Mobility World programs.
"The idea is to demonstrate how Sony Ericsson, through our Developer World
program, can help developers through the entire process of taking an
application to market. We can provide developers everything they need to be
successful: tools, training, and a path to profit," said Rikko Sakaguchi,
Head of Corporate Function Application and Content Development at Sony
Ericsson. "We're challenging developers to step up and create the coolest
and most original applications for the P800 Smartphone, and we show them how
to turn their code into cash," said Sakaguchi.
The applications will be judged by Sony Ericsson engineering and product
development teams on the basis of innovation, relevance, ease-of-use, and
"coolness factor." The top 50 applications will be announced December 1,
2002. For more information and details on how to participate, please visit
www.SonyEricsson.com/codetocash.
Sony Ericsson Developer World
Sony Ericsson Developer World is a worldwide initiative to strengthen
relationships with developers who create applications and content for the
company's line of mobile phones. Working with Metrowerks, a leading
provider of development tools and services for the gaming and wireless
markets, Sony Ericsson will provide technical support, training and
certification services to developers through the Ericsson Mobility World
program. For more information, visit http://www.SonyEricsson.com/developer.
About Sony Ericsson Mobile Communications
Sony Ericsson Mobile Communications AB offers mobile communications products
for people who appreciate the possibilities of powerful technology.
Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation,
the joint venture continues to build on the success of its two innovative
parent companies. Sony Ericsson creates value for its operator customers by
bringing new ways of using multimedia communications while mobile. The
company's management is based in London, and has 4,000 employees across the
globe working on research, development, design, sales, marketing,
distribution and support. For further information, please visit:
http://www.SonyEricsson.com
About Metrowerks
Metrowerks creates CodeWarrior software and hardware products and services
for developers, with a particular focus on the following industries:
consumer electronics; transportation; wireless; and networking and
communications. The CodeWarrior product line includes development tools and
middleware that enable customers to decrease their time to market. The
company also offers services, including training, custom software
development, and managed developer programs. Founded in 1985, Metrowerks is
today an independently operating subsidiary of Motorola, Inc. (NYSE:MOT).
Metrowerks corporate headquarters are in Austin, Texas; Metrowerks Europe is
headquartered in Basel, Switzerland; and Metrowerks Japan is headquartered
in Tokyo. For more information, please visit http://www.metrowerks.com/
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