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Philips, Intel Work Together to Create New Technology Platform for Multimedia Devices
Philips Pronto++ Software & Systems Platform and Intel(R) PXA250 Processors Together Enable New Categories of Digital Multimedia Devices
SAN JOSE, Calif., Sep 3, 2002 -- Royal Philips Electronics and Intel Corporation today announced that the two
companies have collaborated to create a new digital multimedia reference platform called Pronto++ Software & Systems. This platform will
enable Philips and its original equipment manufacturers (OEMs) to create next-generation interactive, digital audio and video devices running on
Intel(R) PXA250 processors.
The Pronto++ Software & Systems platform consists of reference hardware, a complete stack of enabling software and multimedia services
geared toward consumer simplicity and ease-of-use. The Intel PXA250 processor -- part of the Intel(R) Personal Internet Client Architecture
-- is based on Intel XScale(TM) technology, which enables low-power, high-performance building blocks for the wireless, hand-held and
consumer electronic market segments.
"Over the last few years, the opportunity to provide new digital systems and solutions to home, mobile and automotive consumer environments
has been quickly accelerating," said Matt Medeiros, CEO of Philips' Components Division. "Philips' leadership in home and audio/visual market
segments, coupled with Intel's strengths in technology, provides us with a significant opportunity to deliver more powerful, robust solutions to
our customers."
"This multimedia platform is a complete solution powered by Intel XScale technology and provides major components and entertainment
services to enable OEMs to quickly design a new category of multimedia devices," said Peter Green, general manager, Intel Extended
Computing Division. "In a single device, consumers will have access to interactive digital content consisting of music, pictures, video, gaming and
other unique infotainment services. These devices will help expand the digital multimedia experience from the PC throughout the digital home."
The Philips Pronto++ Software & Systems platform is available immediately and builds on the heritage of the company's Pronto product line, a
leader in advanced remote controls for complex and diverse multimedia entertainment systems. This platform brings two sets of solutions: fully
integrated hardware devices that include software and services, and software-only solutions for other devices, including PDAs, Smart Phones
and notebook PCs.
The Pronto++ Software & Systems platform will be shown at the Intel Developer Forum (IDF), Sept. 9-12, at the San Jose McEnery
Convention Center. For more information, go to www.pronto.philips.com or http://developer.intel.com. Philips will launch its first product
using this platform and the Intel PXA250 processor at CEDIA Trade Show, Sept. 25-29, in Minneapolis.
About Intel
Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional
information about Intel is available at www.intel.com/pressroom.
About Royal Philips Electronics
Royal Philips Electronics is one of the world's biggest electronics companies and Europe's largest, with sales of $28.8 billion (EUR 32.3 billion)
in 2001. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip
TV products. Its 184,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances,
components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other
stock exchanges. News from Philips is located at www.newscenter.philips.com/usa.
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