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Nokia 3310, News Top Choice of Filipino Mobile Phone Users
In the 2nd issue of the DigitalFilipino.com StatsReport, 71% of our
respondents have used value-added services (VAS). Although logos and icons
top the list, News emerged as the most frequently accessed VAS.
Close to 500 mobile phone users from 9 regions including Cebu, Davao,
Manila, Luzon and other parts of the country were interviewed earlier this
year to come up with this report.
Highlights of the report are:
57% of our respondents are subscribed to Globe while 47% with Smart. 70% are
prepaid subscribers. Smart is most popular to ages 24 and below.
82% of our respondents own a Nokia mobile phone with the 3310 model leading
followed by the 3210.
On the average, 20 text message are sent daily by our respondents with the
33 to 36 age group being most active.
The 2nd issue contains the following:
1. The Filipino Mobile Phone User Habits
2. By Age Group report showing favorite VAS, carrier market share, text
frequency, and subscription spending
3. VAS Popularity and Use Frequency
4. Wireless application developers
5. Filipino Online Shopper II
The DigitalFilipino StatsReport is a printed monthly report, available
through subscription, giving analysis on local and international statistical
developments in the field of information technology, Internet, e-commerce,
outsourcing, and wireless markets. Its August 2002 issue will feature the
Filipino Internet User.
Additional Resources
To view more e-commerce related articles, visit
http://www.digitalfilipino.com
For information on forthcoming issues of DigitalFilipino StatsReport, see:
http://www.digitalfilipino.ph/article.cfm?id=16
For a press copy of the report, request it from Janette Toral at
janette@digitalfilipino.com.
About DigitalFilipino.com
DigitalFilipino.com is the country's premiere e-commerce research site on
the Internet since September 1999. Its book, articles, reports, discussion
group, and web site bring to light the knowledge and experience of the local
IT community. For more information: http://www.digitalfilipino.com
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