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m-Qube unveils at DEMOmobile
The First Complete Product Designed to Bring the Power of Mobile Marketing to America's Leading Brands, Agency Partners, Wireless Carriers and Consumers
Company announces partnership with Clear Channel Communications and financing
La Jolla, Calif. DEMOmobile Conference September 18, 2002-- m-Qube, Inc., a leading provider of mobile marketing management tools and infrastructure, today at DEMOmobile demonstrated publicly for the first time its complete mobile marketing solution. The company also announced a partnership with one of the nation's largest advertisers, Clear Channel Communications. In a separate release, it announced that it closed a $6.9 million investment round from Bain Capital Ventures and General Catalyst Partners.
m-Qube combines the perspectives of brands, their agencies, wireless carriers and consumers to create a turnkey solution to deliver time-sensitive, targeted marketing campaigns to any wireless device. m-Qube's technology platform makes it easy to design, target, test, execute and measure mobile marketing campaigns that interact with consumers using any mobile device. The company is committed to the active protection of consumer interests, rights and privacy.
Wireless is the fastest growing communications channel in the US with more than 136 million subscribers and a projected 230 million by the end of 2006. In Europe, mobile marketing has achieved response rates as high as 20% and ad recall rates up to 65%. Industry analysts predict that mobile marketing will grow to be a five billion dollar industry by 2004.
"Ours is a mobile society", said Jeff Glass, president and CEO, m-Qube. "m-Qube has developed a sophisticated, scalable platform for managing highly targeted, permission-based mobile marketing programs. However, it is critical that these campaigns deliver real value to consumers and that each consumer clearly has the opportunity to opt-in and opt-out of every promotion. We have developed a solution that we believe is fundamental in realizing and sustaining the potential of mobile marketing to create value for brands, carriers and consumers. Through our technology platform, m-Qube delivers mobile marketing programs at scale by providing the tools to design, target, test, execute and measure marketing programs optimized for the wireless environment."
The company also announced a re-seller partnership with Clear Channel Communications Boston, part of Clear Channel Worldwide, a global leader in the out-of-home advertising industry with radio and television stations, outdoor displays, and entertainment venues in 66 countries around the world.
"Mobile marketing is an ideal new channel to integrate with radio advertising. Like radio, mobile marketing reaches active teens and young adults through a medium that speaks their language," said Jack Foley, regional director of sales, Clear Channel Communications. "Companies are continuously searching for new ways to deliver data-intensive, accountable marketing programs that increase return on investment and build brand equity. Mobile messaging is one of the fastest growing communications channels today and we're excited to utilize m-Qube's technology."
m-Qube will, for the first time, publicly demonstrate its technology platform at DEMOmobile, the annual executive conference considered to be the single most important showcase of new products and technologies shaping the mobile and wireless technology marketplace each year. The conference will take place in La Jolla, CA September 18th through 20th.
"We're pleased to launch such an exciting new company as m-Qube at our event," said Chris Shipley, DEMOmobile executive producer and vice president, editorial at IDG. "The wireless market is in need of innovative products that will help drive the further adoption of mobile devices and services. m-Qube provides a comprehensive solution for brands, creative agencies and carriers eager to take advantage of the emerging mobile marketing space. m-Qube has combined the ideas, tools, technology, connectivity and partnerships all necessary to deliver scalable solutions and measureable results"
About m-Qube, Inc.
Founded in January 2001, m-Qube opens an unprecedented new channel for advertisers and agencies to communicate with today's mobile consumers. m-Qube's industry leading technology enables advertisers to easily deliver time sensitive, targeted marketing campaigns to any wireless device. m-Qube raised $6.9 million in first-round venture capital funding from investment partners Bain Capital and General Catalyst Partners. Led by a world-class brand marketing, carrier and software development team, m-Qube is headquartered in Boston, MA and maintains a west coast office in Seattle. For more information, please call 617-353-1974 X117 or visit http://www.m-qube.com.
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