Handango and Orange Partner to Deliver Apps and Content to Orange SPV Smartphone Users

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Wireless Developer Network - Daily News

Handango and Orange Partner to Deliver Apps and Content to Orange SPV Smartphone Users

-- Firms Partner to Deliver Software and Content to Orange SPV Users

LONDON, Oct 22, 2002 - Orange SA, one of the world's leading mobile communications companies, and Handango, the leading publisher and platform for mobile software, today announced the availability of the Orange SPV Software Store at www.handango.com/orange and mobile.handango.com/orange on the Orange SPV -- one of the most powerful mobile phones available in Europe. Orange is the first mobile operator to ship handsets using the Microsoft Smartphone software, and the storefront is the first site on the Web to offer Smartphone applications. The storefront is built using Handango AMPP, Handango's market-leading application management and provisioning platform.

At the storefront, Orange SPV users can try, purchase and download applications ranging from productivity-boosting applications to full-color games. Users can also access other digital media including ringtones and graphics that leverage the SPV's built-in speaker and hi-resolution display. Applications featured on the storefront have passed strict certification requirements and can be downloaded directly to the SPV over-the-air anytime, anywhere.

Microsoft Smartphone software provides a rich data platform for mobile developers and operators to build compelling mobile data applications and services. Mobile phones built on Microsoft Windows for Smartphone combine fully integrated voice and data capabilities with a rich set of applications including personal information management (PIM), gaming and multimedia features in a small, lightweight mobile phone form factor.

Mark Spain, director for Mobile Devices at Microsoft Corp said: "Our Mobile2Market program has been designed to accelerate the mobile ecosystem and create new revenue opportunities for developers supporting Windows Powered mobile devices. Through the Orange SPV Software Store at www.handango.com/orange , Handango and Orange are truly taking full advantage of the program, ensuring the certification and market delivery of network- ready wireless applications for its Windows Powered Smartphone customers."

Laura Rippy, chief executive officer of Handango said: "Orange is an amazing innovator in the mobile data marketplace. They are the first to market a phone using the Smartphone operating system and the first to market with applications for Smartphone users. We are thrilled that they have chosen Handango AMPP to provide applications to their customers."

Pete Ford, Head of Device Strategy and Category Development for the Orange group, said: "We chose Handango AMPP because it's a proven platform with three years of commercial deployment. Their experience means we can offer our customers the latest services and applications for the SPV."

Handango will host and maintain the Orange SPV Software Store and submit applications to Orange for inclusion in the storefront. The two firms will engage in joint marketing and demand generation activities promoting the availability of Smartphone applications to Orange customers.

About Orange

Orange and wirefree are trademarks of Orange PCS. The Orange group is one of the world's largest mobile communications companies, with over 40 million customers in 21 countries across Europe and beyond. It provides a broad range of personal communications services, including Orange GSM1800 services and other digital cellular telephone services. The Orange brand operates in the UK, France, Switzerland, Romania, Denmark, Slovakia, Thailand, the Ivory Coast, the Dominican Republic and the Cameroon. The Orange group also has controlled operations in Belgium (Mobistar), the Netherlands (Dutchtone), Botswana (Vista Cellular) and Madagascar (SMM) and intends to launch Orange UMTS operations in Luxembourg. The Orange group has a joint controlling interest in Egypt (MobiNil) and minority interests in Italy (Wind), Portugal (Optimus), Austria (Connect Austria) and Mumbai/India (BPL Mobile). As at the end of June 2002, Orange was the largest mobile operator in both the UK with over 12.8 million active customers, and France with over 18.6 million customers. Information about Orange can be found on the Orange website at www.orange.com .

About Handango

Handango is the leading publisher and platform for mobile software, bringing over 20,000 applications to market through an extensive global distribution network of online, retail and enterprise channels reaching more than three million mobile users each month. Handango's application management and provisioning platform, Handango AMPP has been chosen as the mobile software delivery platform for Palm(TM), Microsoft, Nokia, Sprint PCS, Sony(TM), Hewlett-Packard, Handspring(TM), Sharp Electronics and more than one hundred others. For more information, visit www.handango.com .

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